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Home Care in the United Arab Emirates

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    Report

  • 57 Pages
  • February 2025
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2258437
In 2024, home care in the United Arab Emirates witnessed a further shift in consumer preferences, influenced by inflation, convenience, and sustainability concerns. Local consumers have been searching for affordable options, supporting the sales growth of private label. In response, key brands from the likes of Unilever and Procter & Gamble focused on promotions and competitive pricing to maintain their positions in the local market.

The Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers seek value for money as demand for concentrated options grows
  • Multifunctional products gain popularity amid inflation and rising costs
  • Procter & Gamble strengthens leadership but private label retains popularity
PROSPECTS AND OPPORTUNITIES
  • Laundry care set to expand as demand for concentrated liquid detergents gains traction
  • Shift in consumer preferences towards eco-friendly options
  • Detergent tablets expected to see huge demand
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Promotions and discounts help drive volume growth
  • Demand for cost-effective dishwashing products drives growth of private label
  • Key brands aim to increase consumer awareness and sales with various strategies
PROSPECTS AND OPPORTUNITIES
  • Hand dishwashing to remain dominant, while automatic dishwashing will further expand
  • Growth potential for dishwashing additives with rising disposable incomes
  • Brands to expand eco-friendly offerings as consumer demand increases
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2019-2024
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for multi-purpose cleaners surges as specialised options stagnate
  • Rising demand for premium surface care in local market
  • Private label remains attractive and popular among low-income consumers
PROSPECTS AND OPPORTUNITIES
  • Multifunctionality to drive surface care over the forecast period
  • Local players set to compete with multinationals as demand for premium options continues to grow
  • Private label offers further growth potential as affordable option
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2019-2024
  • Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slow growth amid consumers’ shifting preferences
  • Growing popularity of bleach pods and tablets
  • Rising inflation encourages price-sensitive consumers to choose value packs
PROSPECTS AND OPPORTUNITIES
  • Maturity to slow category growth, with players likely to innovate
  • Strategies to maintain share amid slowing bleach demand
  • Product innovation set to remain key among players
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2019-2024
  • Table 45 Sales of Bleach: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 48 Forecast Sales of Bleach: Value 2024-2029
  • Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued innovation as a strategy to boost toilet care sales
  • Premiumisation of toilet care in the local market
  • Consumers turn to multifunctional toilet care for greater value
PROSPECTS AND OPPORTUNITIES
  • Inflation to continue to influence demand for toilet care over early forecast period
  • Premium toilet care solutions to drive demand and innovation
  • Sustainability set to take centre stage over the forecast period
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2019-2024
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slow performance amid inflation, with polishes viewed as non-essential purchase
  • Growth of specialised polishes as demand for luxury goods expands
  • Shoe polish struggles amid casualisation trend
PROSPECTS AND OPPORTUNITIES
  • Metal polish set to regain growth momentum
  • Growing demand for premium furniture polish
  • Multifunctional polishes set to gain popularity amid changing consumer preferences
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2019-2024
  • Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price-sensitive consumers continue to influence demand for air care
  • Spray/aerosol remains most popular format
  • Improving performances for car and electric air fresheners
PROSPECTS AND OPPORTUNITIES
  • Stable performance but air care will see increasing preference for alternative options
  • Reed diffusers set to gain popularity
  • Category sales to be further boosted by e-commerce
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2019-2024
  • Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 65 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cost-sensitive consumers seek value-driven pest control solutions
  • Players innovate to meet growing demand for eco-friendly and safer products
  • Product diversity and significant price reductions help stimulate volume sales
PROSPECTS AND OPPORTUNITIES
  • Stronger emergence of private label expected over the forecast period
  • Shift towards sustainable packaging in home insecticides
  • Expansion of local home insecticides
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029