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Bleach in the United Arab Emirates

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    Report

  • 15 Pages
  • February 2024
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2258443
A noticeable shift in consumer demand is impacting bleach, with a transition from pandemic-driven preventive use to cleaning and whitening purposes. This shift has resulted in a slowdown in the category's retail volume growth compared to the surge in 2020. Despite ongoing positive growth in retail volume and current value terms in 2023, the pace of this growth has decelerated since the peak of the pandemic. This trend is expected to persist in the coming years.

The Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BLEACH IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth of bleach stabilises following pandemic-induced surge
  • Competitive strategies and rising popularity of private label reshape bleach
  • Clorox maintains dominance amidst growing competition from private label
PROSPECTS AND OPPORTUNITIES
  • Product innovation remains key factor driving demand among players
  • Consumers’ shift in preference set to subdue potential for more dynamic growth
  • Growing popularity of bleach pods and capsules
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2018-2023
  • Table 2 Sales of Bleach: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 5 Forecast Sales of Bleach: Value 2023-2028
  • Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
HOME CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • Shift in consumers’ purchasing behaviour boosts demand for multipurpose options
  • Competitive landscape
  • Retailing developments
  • Price wars among players are expected to intensify amid growing inflation
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources