+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Baby and Child-Specific Products in Guatemala

  • PDF Icon

    Report

  • 22 Pages
  • April 2024
  • Region: Guatemala
  • Euromonitor International
  • ID: 2258445
In 2023 Guatemalan parents showed a marked preference for lower-priced brands in baby and child-specific products, feeling the impact of constant price increases in products for feeding and caring for their children. They focused on finding local brands and other lower-cost options that also offer acceptable quality. In the case of items such as diapers, quality attributes such as absorbency are regarded as highly important to avoid dermatitis.

The Baby and Child-specific Products in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers shift to low-cost options in 2023
  • Johnson's Baby responds to growing pressure from emerging brands
  • Money worries prompt channel shifts, while personalisation trend continues
PROSPECTS AND OPPORTUNITIES
  • Despite declining birth rate category will expand, with J&J remaining ahead of the rest
  • Sun protection becomes less seasonable as parents shift to daily use
  • Certain groups show more holistic approach to child health
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 11 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources