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Toys and Games in Singapore

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    Report

  • 33 Pages
  • May 2024
  • Region: Singapore
  • Euromonitor International
  • ID: 227266
Toys and games in Singapore saw solid current value growth in 2023, with increases for both traditional toys and games and video games. Toys and games has a dynamic landscape, being shaped by evolving consumer preferences, technological advances, and economic factors.

The Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Toys and games in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 1 Sales of Toys and Games by Category: Value 2018-2023
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
  • Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Traditional toys and games stores retains its position as the main distribution channel
  • Blind collectibles are performing well
  • Consumers stretch their money as far as possible
PROSPECTS AND OPPORTUNITIES
  • Scientific/educational toys set to maintain growth
  • Companies may need a change in strategy to remain relevant
CATEGORY DATA
  • Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
VIDEO GAMES IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Relaxing games for a relaxed mind
  • Consumers seek more for less
  • Digital formats dominate
PROSPECTS AND OPPORTUNITIES
  • Anticipation of new consoles and new games titles
  • VR gaming may still be waiting for mainstream adoption
  • Mobile and online games set to continue to grow
CATEGORY DATA
  • Table 17 Sales of Video Games by Category: Value 2018-2023
  • Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Video Games: % Value 2019-2023
  • Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
  • Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
  • Table 24 Distribution of Video Games by Format: % Value 2018-2023
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
  • Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
  • Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028