Wipes in Colombia

Although price increases in wipes were moderate in 2024, retail value sales declined, mainly driven by personal wipes, the largest category. Baby wipes accounted for most volume sales, yet this category contracted due to declining birth rates and budget-conscious consumers reducing purchases of non-essential products. Many households shifted back to using water and soap as more affordable alternatives, deprioritising wipes for non-baby-related use.

The Wipes in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wipes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.