+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Polishes in Turkey

  • PDF Icon

    Report

  • 16 Pages
  • February 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 228596
With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are considered too costly.

The Polishes in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

POLISHES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume sales decline due to shifting preferences in furniture, flooring, and homeware
  • Unit prices record a significant increase, bolstering retail value growth
  • Cigir Kimya leads sales in 2023 due to its strong position in shoe polish
PROSPECTS AND OPPORTUNITIES
  • Polishes continue to record a volume decline aligned with changing preferences
  • Shoe polishes registers the lowest volume decline across the landscape
  • The competitive environment will be stagnant, limiting growth potential
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2018-2023
  • Table 2 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 4 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 5 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
HOME CARE IN TURKEY
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 Key trends
  • Competitive landscape
  • Retailing developments
  • What's next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources