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Surface Care in Indonesia

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    Report

  • 18 Pages
  • February 2024
  • Region: Indonesia
  • Euromonitor International
  • ID: 228619
Surface care is maintaining decent value and volume growth, which is set to continue on a positive trajectory over the forecast period. Overall, sales in surface care are propelled by urbanisation and rising disposable incomes within this urban, professional, consumer segment. Such consumers have become more selective in their home care choices, leaning towards specialised products which cater to distinct tasks.

The Surface Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SURFACE CARE IN INDONESIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Modern consumers lean towards specialised products for specific cleaning needs
  • Sayap Mas Utama maintains its marginal share lead on Unilever
  • Home care disinfectants maintain healthy sales post-pandemic, thanks to strong brand awareness
PROSPECTS AND OPPORTUNITIES
  • Innovation lies at the heart of driving sales in surface care
  • Competition set to become fiercer, as players tap into areas of vast potential
  • A bright future expected for window/glass cleaners
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2018-2023
  • Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
  • Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN INDONESIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2018-2023
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2018-2023
  • Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 17 Distribution of Home Care by Format: % Value 2018-2023
  • Table 18 Distribution of Home Care by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources