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Surface Care in Romania

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    Report

  • 21 Pages
  • February 2025
  • Region: Romania
  • Euromonitor International
  • ID: 228626
Surface care recorded growth in both value and volume terms in Romania in 2024, stimulated by innovation, a wide range of prices, and aggressive marketing. Unit prices registered strong growth in 2023, mostly due to a waterbed effect generated by price capping for food products. However, unit price growth was less dramatic in 2024.

The Surface Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ongoing premiumisation within surface care
  • Consumer safety in the limelight
  • Dynamic performance of wipes
PROSPECTS AND OPPORTUNITIES
  • Innovation will drive growth
  • Towards more sustainable products
  • Growth opportunities for surface care
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2019-2024
  • Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 9 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN ROMANIA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2019-2024
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2019-2024
  • Table 13 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 15 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 17 Distribution of Home Care by Format: % Value 2019-2024
  • Table 18 Distribution of Home Care by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources