+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Consumer Electronics in Morocco

  • PDF Icon

    Report

  • 73 Pages
  • July 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 2306153
It is expected to be a negative picture for consumers electronics in Morocco in 2024, with overall volume sales expected to fall. A poor performance from mobile phones drags down growth, as mobile phones are by far the most popular consumer electronic. An increase in custom duties from 2.5% to 17.5% is making smartphones more expensive and dampening volume sales.

The Consumer Electronics in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer electronics in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Portable computers fare best
  • Established brands continue to lead
  • Brick-and-mortar continues to lead
PROSPECTS AND OPPORTUNITIES
  • Similar trajectory over forecast period
  • Sustainability and cloud services play bigger role
  • Local manufacturer Atlas looks to gain a foothold
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 16 Sales of Computers by Category: Business Volume 2019-2024
  • Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Further volume decline in 2024
  • Positive performance for in-car speakers
  • Increasing use of public transport and ride-sharing further dampens sales
PROSPECTS AND OPPORTUNITIES
  • Negative outlook continues over forecast period.
  • Morocco’s booming car manufacturing industry further dampens growth
  • Consolidation over forecast period
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home audio and cinema sees little growth in 2024.
  • E-commerce significant channel within home audio and cinema
  • New leaders on the block
PROSPECTS AND OPPORTUNITIES
  • Little growth as degree of obsolescence creeps in
  • Still demand for Hi-Fi systems
  • Niche consumer base drive volume sales of record players
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive picture in 2024
  • Established brands still preferred, but budget brands see growth
  • Major sporting and religious events support volume growth
PROSPECTS AND OPPORTUNITIES
  • Continuing positive growth trajectory
  • Continuing innovation keeps consumers engaged
  • Brick-and-mortar still reigns supreme
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2019-2024
  • Table 54 Sales of Home Video by Category: Value 2019-2024
  • Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
  • Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
  • Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
  • Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sharp fall in volume sales in 2024
  • Landscape still dominated by a few established brands.
  • Established brands still innovating
PROSPECTS AND OPPORTUNITIES
  • Manufacturers focus on professional and semi-professional offerings
  • Opportunity to diversify
  • Limited product offerings also dampens growth
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 67 Sales of Imaging Devices by Category: Value 2019-2024
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume decline for portable media players
  • Wireless speakers continue to register healthy volume growth
  • Established brands lead in wireless speakers
PROSPECTS AND OPPORTUNITIES
  • Increasing integration of wireless speakers with AI and smart home technology
  • Continuing decline for portable media players over forecast period.
  • E-commerce continues healthy growth
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2019-2024
  • Table 78 Sales of Portable Players by Category: Value 2019-2024
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
  • Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in volume sales in 2024
  • Brick-and-mortar outlets still dominate
  • Cheaper alternative brands gaining on more established brands
PROSPECTS AND OPPORTUNITIES
  • Further volume decline over forecast period
  • Manufacturers engage consumers with increasing functionality
  • Huawei may struggle into the forecast period
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 89 Sales of Mobile Phones by Category: Value 2019-2024
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Star performer in 2024
  • Apple retains leading position, though loses volume share
  • Design key focus of innovation
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Increasing functionality drives volume sales
  • Increasing competition over forecast period
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Overall volume decline, though TWS earbuds register growth.
  • AirPods lose volume share
  • Performance of smartphones influences that of headphones
PROSPECTS AND OPPORTUNITIES
  • Continuing healthy growth for TWS earbuds
  • Further growth in e-commerce over forecast period
  • Continuing innovation in earbuds
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2019-2024
  • Table 113 Sales of Headphones by Category: Value 2019-2024
  • Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
  • Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
  • Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
  • Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029