Beauty and Personal Care in Ireland

In 2023, Ireland's beauty and personal care landscape was influenced by high inflation rates, with economic uncertainty shaping consumer spending. Consumers focused on essential items in response to declining disposable incomes, leading to a fall in retail volume in areas such as body moisturisers, toners, mouth fresheners and pre-shave. Areas considered essentials, such as oral, hair, and sun care continued to showcase a positive performance.

The Beauty and Personal Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Declining disposable incomes lead consumers to focus on essential items
Trading down negatively impacts sales of some mass market brands
L'Oréal retains its lead, while smaller players gain ground on the landscape

PROSPECTS AND OPPORTUNITIES

Rising disposable incomes will lead some consumers to migrate to premium goods
Gender-neutral, multifunctional products gain ground in Ireland
Local ranges thrive while retailers focus on their own lines of beauty and personal care

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

PREMIUM BEAUTY AND PERSONAL CARE IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Premium options perform well within both fragrances and colour cosmetics
L’Oréal retains the lead, while competition rises from dermo-cosmetics
Online engagement tools drive sales in premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

A recovering economy aids sales of premium offerings over the forecast period
Innovation to focus on sustainability, with retailers set to provide refill options
Players focus on launching electronic devices to improve efficacy

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

BABY AND CHILD-SPECIFIC PRODUCTS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Stable results as consumers continue to invest in specific products for children
Sun care posts the strongest results as parents prioritise children's health
Johnson & Johnson retains its lead while private label gains ground

PROSPECTS AND OPPORTUNITIES

Declining birth rates challenge sales, while the government aims to improve fertility rates
The rising age of mothers at first childbirth supports higher expenditure
Added-value claims to drive retail value sales as premiumisation rises

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

BATH AND SHOWER IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

The reduced threat of COVID-19 limits growth for hand sanitisers and liquid soap
Ongoing recovery for body wash/shower gel as consumers return to socialising
While major players lead, share is lost to private label options

PROSPECTS AND OPPORTUNITIES

Economic factors to shape sales as cost-conscious behaviour limits retail value growth
Local products and sustainable goods set to gain ground across the forecast period
Bath routines become more elaborate as interest in skin care grows

CATEGORY DATA

Table 113 Sales of Bath and Shower by Category: Value 2018-2023
Table 114 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 115 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 116 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 117 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 118 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 119 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 120 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 121 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

COLOUR COSMETICS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising inflation limits demand for premium colour cosmetics in 2023
Lip and face products drive sales, supported by new launches in these areas
Sales Cosmetics Ltd maintains its lead through an appealing price-quality ratio

PROSPECTS AND OPPORTUNITIES

Positive movement in the economy supports sales of premium colour cosmetics
Blurring lines with skin care to offer appealing benefits to consumers
Product launches focus on demographic targeting to drive sales

CATEGORY DATA

Table 34 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 36 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 37 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 38 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 39 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 40 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 41 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 42 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 43 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 44 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028

DEODORANTS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Socialising, exercising, and a return to the office drives positive results for deodorants
High temperatures support sales across Ireland during 2023
Unilever retains its first place, offering leading brands on the landscape

PROSPECTS AND OPPORTUNITIES

A recovering economy increases leisure time, driving demand for deodorants
Functional ingredients and sustainable claims gain popularity across the forecast period
Direct-to-consumer deodorants are set to expand penetration

CATEGORY DATA

Table 45 Sales of Deodorants by Category: Value 2018-2023
Table 46 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 48 NBO Company Shares of Deodorants: % Value 2019-2023
Table 49 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 50 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 51 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 52 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 53 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

DEPILATORIES IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

At home treatments support sales as consumers migrate away from salons
Innovations focus on sustainability and efficiency to align with consumer demands
Procter & Gamble retains its lead; however, share is lost as private label gains ground

PROSPECTS AND OPPORTUNITIES

Higher levels of socialising drives sales and supports growth in depilatories
Natural home-made alternatives offer competition across the forecast period
Convenience and skinification to support sales over the forecast period

CATEGORY DATA

Table 54 Sales of Depilatories by Category: Value 2018-2023
Table 55 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 56 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 57 NBO Company Shares of Depilatories: % Value 2019-2023
Table 58 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 59 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

FRAGRANCES IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Premium fragrances maintain the top spots despite rising inflation
Influencers and social media supports sales of small players on the fragrance landscape
Well-known players retain the lead as price-sensitive consumers turn to familiarity

PROSPECTS AND OPPORTUNITIES

The recovering economy drives spending on fragrances across the forecast period
Retailing to support sustainability as stores offer fragrance refills
Mood-enhancing fragrances align with health and wellness trends

CATEGORY DATA

Table 61 Sales of Fragrances by Category: Value 2018-2023
Table 62 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Fragrances: % Value 2019-2023
Table 64 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 65 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 66 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 67 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

HAIR CARE IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers move away from salons to save costs, benefiting sales of hair care
Salon professional hair care benefits from consumers seeking a professional, sleek look
L’Oréal UK maintains its top spot, while smaller brands continue to gain ground

PROSPECTS AND OPPORTUNITIES

Salon visits challenge growth, however, salon professional hair care drives volume sales
Hair health matters as players launch specialised hair care goods
Customisation trend to expand across the forecast period

CATEGORY DATA

Table 69 Sales of Hair Care by Category: Value 2018-2023
Table 70 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 71 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 72 NBO Company Shares of Hair Care: % Value 2019-2023
Table 73 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 74 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 75 LBN Brand Shares of Colourants: % Value 2020-2023
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 77 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 79 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

MEN'S GROOMING IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Men shift to sharing products with the family, limiting growth in men's grooming
Competition from small electronic devices challenges sales in men's grooming
Procter & Gamble retains its lead as Gillette aligns with the manscaping trend

PROSPECTS AND OPPORTUNITIES

The recovery of the economy to support sales as sustainability shapes innovation
Targeted products and added-value positions bolster retail value growth
The rising no hair trend shapes product launches and increases competition

CATEGORY DATA

Table 122 Sales of Men’s Grooming by Category: Value 2018-2023
Table 123 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 124 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 125 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 126 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 127 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 128 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 129 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 130 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

ORAL CARE IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

The essential status of oral health drives sales during tough economic times
Tooth whiteners drive retail volume growth as consumers desire a perfect smile
Major players retain the lead while private label options gains ground in 2023

PROSPECTS AND OPPORTUNITIES

The economic recovery aids sales, however, professional tooth whitening is a threat
Sophisticated premium oral care is set to become more common
Sustainability and multifunctional appeal boosts retail value growth

CATEGORY DATA

Table 82 Sales of Oral Care by Category: Value 2018-2023
Table 83 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 84 Sales of Toothbrushes by Category: Value 2018-2023
Table 85 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 87 NBO Company Shares of Oral Care: % Value 2019-2023
Table 88 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 89 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 90 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 91 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 93 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

SKIN CARE IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Multifunctional products grow in popularity as consumers look to save costs
Consumers search for key skin care ingredients with scientific backing
L’Oréal loses share as Allegro Ltd and smaller players gain ground

PROSPECTS AND OPPORTUNITIES

Skin care brands focus on superfood ingredients and a social purpose
Skin care increasingly blurs lines with colour cosmetics and SPF to add value
Local brands are set to rise as domestic players launch in the premium segment

CATEGORY DATA

Table 95 Sales of Skin Care by Category: Value 2018-2023
Table 96 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 97 NBO Company Shares of Skin Care: % Value 2019-2023
Table 98 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 99 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 100 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 101 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 102 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 103 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 104 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

SUN CARE IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

A return to holidays and the rising awareness of sun protection support sales
Competition from other products challenges sales of sun care in Ireland
L’Oréal(UK) retains its lead, however, share is lost to Allegro Ltd with Nivea Sun

PROSPECTS AND OPPORTUNITIES

Positive economic factors drive demand for holidays and boost sales for sun care
Natural ingredients, self-care and preventative health boost forecast growth
Opportunity for growth as players market sun care as a year-round product

CATEGORY DATA

Table 106 Sales of Sun Care by Category: Value 2018-2023
Table 107 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 108 NBO Company Shares of Sun Care: % Value 2019-2023
Table 109 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 110 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 111 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

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