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Sun Care in Nigeria

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    Report

  • 19 Pages
  • May 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 2306223
Sun care in Nigeria followed the general growth trend in beauty and personal care in 2023. Thus, the category saw a strong increase in retail current value sales at the end of the review period. However, this performance was due to high inflation during the year, which exerted strong upward pressure on unit prices. Higher prices dampened demand and retail volume sales fell strongly, along with retail value (constant 2023 prices) sales, in 2023.

The Sun Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Poor economic conditions weaken sun care’s performance in 2023
  • Interest in sun care is increasing among Nigerian consumers
  • Direct selling dominate the distribution landscape of sun care
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to underpin strong growth performance over the forecast period
  • Interest in skin lightening products to push demand
  • Direct sellers to use social media marketing to raise awareness
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2018-2023
  • Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 6 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources