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Consumer Health in Slovenia

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    Report

  • 79 Pages
  • October 2024
  • Region: Slovenia
  • Euromonitor International
  • ID: 2306321
Consumers in Slovenia continue to experience the impact of inflation, though it is easing in 2024. This has led to lower, yet still notable, price increases across all consumer health categories. Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong value growth in 2024.

The Consumer Health in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Expansion of labour-intensive industries and upsurge in sports activities drives growth in 2024
  • Rising incidence of conditions such as arthritis supports sales of adult naproxen
  • Declining demand for paediatric ibuprofen; however marketing and advertising efforts could have a positive long-term impact
PROSPECTS AND OPPORTUNITIES
  • Expansion of e-commerce supports future growth
  • Rising prices will boost sales of generics
Concerns regarding the safety of ibuprofen and rising demand for faster-acting alternatives such as CBD
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cough and cold cases return to pre-pandemic levels, benefiting sales in 2024
  • Combination products’ sales supported by a return to pre-pandemic behaviours and rising prevalence of allergy cases
  • International companies maintain their dominance; however, private label is gaining ground in 2024
PROSPECTS AND OPPORTUNITIES
  • Continued demand despite maturity and consumer focus on preventative health care
  • Pharmacies face rising competition from e-commerce
  • Pharyngeal preparations and nasal sprays will benefit from a growing online presence
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Travel and rising demand drive further growth in a mature product area
  • Unhealthy eating habits continue to support sales
  • Polarisation as both premium herbal products and affordable economy options are increasingly sought
PROSPECTS AND OPPORTUNITIES
  • Stable demand for digestive remedies supported by busy lifestyles and poor eating habits
  • Indigestion and heartburn will remain prevalent health conditions
  • Growing interest in holistic and preventive approaches challenge sales
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand driven by innovation, e-commerce and desire for healthy skin
  • Hair loss affecting an increasing percentage of the population
  • Topical allergy remedies/antihistamines and vaginal antifungals continue to enjoy strong demand
PROSPECTS AND OPPORTUNITIES
  • Influx of new products expected
  • Rising availability of products online set to benefit hair loss treatments
  • An increasingly fragmented and segmented category
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable consumer demand in 2024
  • New vehicles and tourism drive sales of first aid kits
  • Tourism, especially adventure tourism, boots wound care
PROSPECTS AND OPPORTUNITIES
  • Challenges ahead
  • Expansion of private label in a time of heightened price sensitivity
  • Growth of modern grocery retail, e-commerce and tourism will boost demand
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising health and wellness trend and improved distribution support sales in 2024
  • Positive impact of government and media influence
  • Sales further supported by growth of e-commerce
PROSPECTS AND OPPORTUNITIES
  • Maintaining overall health and wellbeing drives growth over the forecast period
  • Importance of innovation and e-commerce
  • Competition rises as vitamins become enriched in various food products
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dietary supplements continue to benefit from the health and wellness trend in 2024
  • Assortment expansion and increased promotion boost demand for probiotic supplements
  • Innovation drives growth over the review period and in 2024
PROSPECTS AND OPPORTUNITIES
  • New products based on the latest technological and scientific advancements
  • E-commerce to play a key role in the future development and diversification of dietary supplements
  • Clear information to address consumers’ concerns
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand driven by rising obesity rates and the health and wellness trend
  • Nutrition changes further support category growth
  • Market is strongly driven by price sensitivity in 2024
PROSPECTS AND OPPORTUNITIES
  • Weight management products more convenient than lifestyle changes
  • Government endeavours will further support category growth
  • Consumers appreciate the array of choices, prices and convenience of e-commerce
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fitness culture continues to drive demand in 2024
  • E-commerce offers convenience, wide product variety and discounts
  • Consumers are more attuned to how protein supports overall health
PROSPECTS AND OPPORTUNITIES
  • Future growth with the rising importance of the fitness and gym culture
  • Low income of younger consumers and rising cost of living remain key obstacles to future expansion
  • Convenience and on-the-go consumption will continue to drive consumer demand
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stronger consumer emphasis on health and wellbeing benefits herbal/traditional products
  • Post-pandemic lifestyles drive growth of cough and cold remedies and sleep aids
  • Herbal/traditional products market remains highly fragmented in 2024
PROSPECTS AND OPPORTUNITIES
  • Increased focus on herbal/traditional brands to drive future growth
  • Herbal/traditional digestive remedies benefit from an ageing population and growing number of vegans
  • Availability of affordable products online will continue to attract consumers
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising consumer interest in child-specific products drives growth
  • Increasing brand presence supports sales of paediatric cough, cold and allergy remedies
  • E-commerce growth positively impacts the paediatric consumer health market
PROSPECTS AND OPPORTUNITIES
  • Rising cost of living will force consumers to consider their purchases more carefully
  • Low birth rates limit the potential size of the consumer base
  • Rising demand for paediatric cough/cold remedies due to the full reopening of society and an increasing brand presence
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029