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Consumer Health in Croatia

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    Report

  • 82 Pages
  • September 2024
  • Region: Croatia
  • Euromonitor International
  • ID: 2315952

Croatian consumers still feel the lingering effects of the inflation which resulted in significant product price increases across many categories within consumer health in 2024. While the accession to the Eurozone has brought clear benefits to Croatia’s economy, local consumers witnessed additional price increases following the switch from the national currency Croatian Kuna (HRK) to the Euro.

The Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Analgesics sees positive growth post-pandemic
  • Paediatric and topical analgesics see strong rises
  • Ageing population supports category expansion
PROSPECTS AND OPPORTUNITIES
  • Maturity leads to stable volume sales
  • Generic variants will gain further ground
  • CBD faces rising interest as pain reliever
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflation and price hikes support value growth in 2024
  • Demand remains strong for allergy relief
  • Nasal sprays prove popular, while private label expands
PROSPECTS AND OPPORTUNITIES
  • Anticipated slowed growth fore forecast period
  • Pharmacists to remain leading distribution channel, but e-commerce set to rise
  • Players to increase investment in advertising
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive remedies benefits from local lifestyles
  • Post-pandemic return to old patterns supports sales
  • Continued consumer shift towards herbal digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Future demand to be sustained by modern lifestyles and post-pandemic travel
  • Powder products set to gain traction
  • Rising health awareness may post threat to greater growth
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers show rising interest in medicated skin care
  • Medicated shampoos and vaginal antifungals continue to rise
  • Haemorrhoid treatments benefits from sedentary habits
PROSPECTS AND OPPORTUNITIES
  • Competition set to intensify as market expands
  • Hair health to remain key concern, while segmentation becomes more prevalent.
  • Vaginal antifungals and haemorrhoid treatments will see further growth
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inbound tourist flows support growth in wound care in 2024
  • Basic products benefit from rising interest
  • First aid kits see growth supported by increased car sales
PROSPECTS AND OPPORTUNITIES
  • Wound care faces uncertain future
  • Private label represents growing threat to branded alternatives
  • E-commerce prospects remain limited for wound care in Croatia
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Improved approach to preventative health pushes growth in vitamins post-pandemic
  • Government focus on consumer education encourages greater local interest in vitamins
  • E-commerce is gaining ground, as players launch new multivitamin variants
PROSPECTS AND OPPORTUNITIES
  • Growth set to slow during forecast period
  • Vitamins D and A will rise further, and overall category faces challenges from fortified foods and beverages
  • Intensified competition between brands and private labels
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Self-medication trend and stress contribute to category growth in 2024
  • Aloe vera and coenzyme Q10 enjoy greater interest from local consumers
  • E-commerce expands as category remains dynamic with new launches
PROSPECTS AND OPPORTUNITIES
  • Stable growth forecast for dietary supplements
  • Exclusive e-commerce products to expand over forecast period
  • Media influence will remain impactful on category development as players strive to improve transparency
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume growth is moderate in 2024
  • Weight loss supplements leads overall growth
  • Meal replacement product sees positive growth
PROSPECTS AND OPPORTUNITIES
  • Stable volume growth forecast for weight management and wellbeing
  • Continued growth for weight loss supplements and slimming teas
  • E-commerce to rise while direct selling will remain strong
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong value growth for sports nutrition in 2024
  • Sports protein RTD leads value growth
  • E-commerce maintains dynamism while players focus on new product launches
PROSPECTS AND OPPORTUNITIES
  • Growth will remain solid throughout the forecast period
  • Limited incomes present challenge to growth, and sustainability comes further to the fore
  • Sports protein RTD to forge ahead
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health and wellness trends contribute to category growth
  • Competitive landscape remains fragmented
  • Category benefits from improved quality of life and growth in e-commerce
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional options to remain strong in cough, cold and allergy remedies
  • Herbal/traditional digestive remedies will gain further ground
  • E-commerce expansion continues
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable demand in 2024
  • Motion sickness remedies leads overall growth while private label line Babylove sees success
  • Category shows dynamism as parents show greater interest in child-focused vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Parental interest in top-quality products for their children will continue though price sensitivity may challenge growth prospects
  • Demographic trends to impact category development
  • E-commerce will continue to support growth in paediatric consumer health
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029