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Consumer Health in Egypt

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    Report

  • 100 Pages
  • October 2024
  • Region: Egypt
  • Euromonitor International
  • ID: 2315953
Consumer health trends in Egypt reflect a dynamic landscape in 2024, shaped by evolving consumer priorities and industry influences. There is a continued emphasis on holistic wellbeing, with consumers seeking integrated approaches that address physical, mental, and emotional health. We also continue to see a focus on immunity-boosting supplements, herbal remedies, overall health hygiene, and preventive healthcare measures, as inspired by the era of the COVID-19 pandemic.

The Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ongoing popularity of analgesics leads to robust sales
  • Consumers’ purchasing behaviour differs from rural to urban areas
  • Expansion of distribution channels towards an omnichannel approach
PROSPECTS AND OPPORTUNITIES
  • Analgesics will maintain healthy growth thanks to strong baseline demand
  • Further innovation expected in combination analgesics
  • Local brands will continue to see and embrace opportunities
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal and natural remedies remain very popular for treating coughs and colds
  • Combination drugs which include immunity boosters are perceived as high value
  • Seasonality of illness influences demand
PROSPECTS AND OPPORTUNITIES
  • Combination drugs expected to remain popular with consumers
  • Inflationary pressures will continue to influence consumer buying behaviour
  • Demand for natural remedies will continue over the forecast period
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales in digestive remedies supported by ongoing awareness of the importance of gut health
  • Unhealthy eating habits contributes to increase demand for digestive aids
  • A highly fragmented category with a wide variety of options
PROSPECTS AND OPPORTUNITIES
  • Natural and herbal products will continue to be in demand
  • Busy lifestyles, poor economic factors and chronic diseases will continue to support demand
  • Inflationary pressures will continue to influence consumer purchasing behaviour
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Social media and influencer trends play a huge role for skin and hair care
  • Consumers seek good value for money without compromising on quality
  • Consumers trust “approved by doctors” citations
PROSPECTS AND OPPORTUNITIES
  • Further innovations and dynamism expected
  • Consumers expected to take a quality over quantity approach
  • Preventative skin care trends will remain popular
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN EGYPT
2024 DEVELOPMENTS
  • NRT smoking cessation aids remain marginal, with limited growth prospects
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong baseline demand for sleep aids in Egypt
  • Natural remedies on the rise
  • Limited variety or options available, due to regulatory and market constraints
PROSPECTS AND OPPORTUNITIES
  • Natural remedies expected to grow further over the forecast period
  • Affordable price points will remain important for sleep aids to maintain sales
  • Health trends likely to highlight dangers of dependence on sleeping pills
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing use of digital devices leads to growing demand for eye care
  • Awareness of UV protection and the very hot climate also support demand
  • Growing focus on eye health in children
PROSPECTS AND OPPORTUNITIES
  • High pollution levels and screen use will continue to drive sales
  • Eye drops continues to be the most common form of treatment
  • Refreshing eye drops remain essential in the day-to-day lives of consumers
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • A large selection of products to choose from in a rather mature category
  • Consumers tend to purchase wound care only when needed
  • Ongoing challenges to growth include the non-essential nature of wound care products
PROSPECTS AND OPPORTUNITIES
  • Purchasing behaviour will continue to be influenced by price over the forecast period
  • A wider range of innovative products expected to be launched
  • Some challenges remain, leading to suppressed potential growth
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales in vitamins benefit from overall health trends
  • EVA Pharma tipped as a name to watch
  • Pharmacists remain key players in the promotion of vitamins brands
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth in vitamins expected in line with overall health trends
  • Price sensitivity will continue, thus affordability remains important
  • Combination products offer multiple benefits and potential cost savings
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dietary supplements benefit from overall health and wellbeing trends
  • Trends towards natural and herbal options support dietary supplements
  • Focus on nutritional deficiencies due to busy lifestyles and dietary choices
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth expected to follow health and wellness trends
  • Price sensitivity will continue, thus affordability remains important
  • Preventative and holistic approaches support ongoing growth
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Traditional weight management aids face competition from antidiabetic medications
  • Social media trends support weight management options connected to healthy lifestyles
  • Alternative weight loss options also pose competition
PROSPECTS AND OPPORTUNITIES
  • Ongoing competition from alternatives expected
  • Unhealthy lifestyles overall support demand for weight management options
  • Will we see a rise in domestic antidiabetic medications to rival Ozempic and the like?
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Social media trends help to support sports nutrition as part of a healthy lifestyle
  • E-commerce and direct to consumer sales offer convenience
  • Growing variety in sports nutrition, offering options for different needs
PROSPECTS AND OPPORTUNITIES
  • Ongoing migration towards sustainable products expected
  • Social media continues to play a key part in health awareness
  • Personalised nutrition plans and AI set to define the future
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products is a winner, thanks to aligning with health and local trends
  • Ongoing holistic health education continues to support trends
  • Traditional remedies become increasingly integrated into modern practices
PROSPECTS AND OPPORTUNITIES
  • Price sensitivity will continue, although some beneficial products are seen as essential
  • Science-backed evidence remains important
  • Social media supports traditional/herbal trends
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN EGYPTKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Paediatric consumer health follows similar trends to those seen more widely
  • Seasonality influences cough and cold medications for children
  • Natural and organic products in high demand in paediatric consumer health
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth expected due to necessary baseline demand
  • Herbal/traditional products will continue to attract attention
  • Allergies become more commonplace, inspiring opportunities and competition
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029