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Consumer Health in India

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    Report

  • 103 Pages
  • January 2025
  • Region: India
  • Euromonitor International
  • ID: 2315954
In 2024, consumer health in India is projected to grow at a strong pace in retail current value terms, with nearly a double-digit increase, driven by evolving consumer priorities and lifestyle changes. Key factors contributing to growth include rising disposable incomes, urbanisation, and the increasing prevalence of dual-income households.

The Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fast-acting pain relievers drive growth in analgesics in 2024
  • New formats revolutionise topical analgesics/anaesthetic in India
  • Sports personalities help expand the product range in analgesics
PROSPECTS AND OPPORTUNITIES
  • Rise in physical activity expected to boost sales of topical analgesics/anaesthetic in the forecast period
  • Brands will diversify to stay relevant in the forecast period
  • Convenient availability will drive growth in analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
  • Pollution and adverse climate conditions drive growth for decongestants
  • Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024
PROSPECTS AND OPPORTUNITIES
  • Increased consumer focus on preventive health to drive growth
  • Quality issues in cough remedies expected to impact consumer confidence
  • New formats and formulations to sustain growth
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Heatwaves drive growth for diarrhoeal remedies in 2024
  • Indianised flavours and convenient formats fuel growth in digestive remedies
  • GSK leads digestive remedies with Eno, gaining traction from quick commerce
PROSPECTS AND OPPORTUNITIES
  • Sedentary lifestyles and unhealthy habits set to drive demand for digestive remedies
  • Competition from home remedies expected to persist in the forecast period
  • Holistic wellness solutions might limit the growth of digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid value growth for dermatologicals, driven by topical germicidals/antiseptics and topical antifungals
  • Multipurpose products grow in popularity in 2024
  • Domestic companies maintain their strength in dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Awareness of skin and hair health to drive growth in dermatologicals
  • Topical antifungals set to grow in the forecast period, due to climate factors
  • Nappy (diaper) treatments presents growth opportunities for new brands in the forecast period
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
  • Diverse formats empower smokers with tailored cessation solutions, but gum dominates
  • Nicotex leads with a diverse product range and wide accessibility
PROSPECTS AND OPPORTUNITIES
  • Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
  • Affordability challenges expected to limit growth in the forecast period
  • Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
EYE CARE IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Eye care sees moderate value growth, but competition from prescription medications
  • Pollution-driven demand for eye care observed in 2024
  • Allergen India maintains its lead in eye care
PROSPECTS AND OPPORTUNITIES
  • Reliance on prescriptions may limit growth for eye care in the forecast period
  • Rising digital penetration could boost opportunities for growth for eye care
  • Eyewear might impact the growth of the category
CATEGORY DATA
  • Table 44 Sales of Eye Care by Category: Value 2019-2024
  • Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care benefits from online bulk purchases in 2024
  • Expanding product options propel growth in wound care
  • Hansaplast by Beiersdorf maintains its lead in wound care in India
PROSPECTS AND OPPORTUNITIES
  • Price to remain a key driver in wound care purchases
  • Expanding focus on adults to broaden the consumer base in wound care
  • Potential of first aid kits remains untapped in India
CATEGORY DATA
  • Table 50 Sales of Wound Care by Category: Value 2019-2024
  • Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
  • Multivitamins cater to diverse age groups and nutritional needs
  • Competition intensifies in vitamins in India in 2024
PROSPECTS AND OPPORTUNITIES
  • Vitamins B and D set to continue to lead single vitamins in the forecast period
  • Emerging formats will continue attracting consumers in vitamins
  • Online channels to drive growth for vitamins in the forecast period
CATEGORY DATA
  • Table 56 Sales of Vitamins by Category: Value 2019-2024
  • Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dietary supplements observes double-digit value growth in 2024
  • Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
  • Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
  • Synergy between beauty and wellness set to boost sales of skin and hair health supplements
  • Growth potential for dietary supplements for women, driven by hormone awareness
CATEGORY DATA
  • Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising obesity and urban lifestyles drive demand for weight management and wellbeing in India
  • Growing demand for wellness-oriented weight loss supplements in 2024
  • Herbalife’s strategic partnerships and promotions solidify its leadership in India
PROSPECTS AND OPPORTUNITIES
  • Pharmaceutical companies poised to change the dynamic of weight management and wellbeing in India
  • Cross-industry collaborations to bridge fitness and nutrition in the coming years
  • Innovative products set to diversify weight management and wellbeing
CATEGORY DATA
  • Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition achieves high double-digit growth in 2024
  • Online platforms and digital media drive accessibility and awareness in sports nutrition
  • Functional food brands increase the competition in sports nutrition in 2024
PROSPECTS AND OPPORTUNITIES
  • Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
  • ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
  • Plant-based protein set to rise in the forecast period
CATEGORY DATA
  • Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
  • Ingredient transparency drives consumer trust in herbal/traditional products in 2024
  • Dabur continues to lead herbal/traditional products, closely followed by Emami
PROSPECTS AND OPPORTUNITIES
  • Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
  • Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
  • Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products
CATEGORY DATA
  • Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth in paediatric consumer health driven by parental concerns and nutritional needs
  • Innovative formats of paediatric vitamins and dietary supplements to appeal to children
  • Flagship brands are entering paediatric consumer health
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health is expected to flourish along with growing parental investment in children’s health
  • Growth set to be driven by natural claims and safety perceptions
  • Urban-centric nature of paediatric consumer health may prevent broader growth
CATEGORY DATA
  • Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029