Consumer Health in India - Research and Markets

Rising health awareness amongst consumers in India is set to lead to double-digit current value growth in consumer health in 2023. In the wake of the pandemic, people have undergone a transformative shift in their priorities, emphasising health and wellness. This shift in mindset has led to a notable upsurge in the adoption of health-related products, with a particular focus on vitamins and dietary supplements.

The Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Pain concerns amongst Millennials elevate growth for analgesics
Physical activity drives growth for topical analgesics amongst younger consumers
Government implements measures to curb counterfeit products

PROSPECTS AND OPPORTUNITIES

Increasingly hectic lifestyles to drive growth in the forecast period
Ayurvedic claim to rise in topical analgesics/anaesthetic
Wide availability of analgesics online will fuel growth

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Continued growth in 2023, driven by decongestants
Unseasonal rains increase instances of coughs and colds
Procter & Gamble’s Vicks continues to lead with its extensive distribution

PROSPECTS AND OPPORTUNITIES

Natural/Ayurvedic products to gain momentum in the forecast period
Environmental problems will elevate respiratory issues
Increasing scrutiny of cough remedies might require reformulation

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Higher instances of eating restaurant food support growth
GSK Consumer Healthcare maintains its lead, followed by Dabur
Reduced sugar product claims and new product innovations drive growth

PROSPECTS AND OPPORTUNITIES

Competition from home remedies will continue to be a concern
E-commerce penetration set to rise, but at a slower pace
Increasing adoption of probiotics might hamper growth

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Topical germicidals/antiseptics drives growth
Category leader Emami focuses on the D2C approach
The reliability of professionals for solving skin problems is a challenge

PROSPECTS AND OPPORTUNITIES

Growth expected to stabilise due to maturity of dermatologicals
Strategic pack sizes will help counter inflation
While store-based retail remains dominant, the ascent of e-commerce continues

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Increasing health awareness dictates the growth of the category
Cipla remains the dominant player thanks to its trusted name and wide resources
Restricted OTC nicotine dosage limits consumer reach

PROSPECTS AND OPPORTUNITIES

Category to benefit from increasing taxes on cigarettes in India
Wide distribution of NRT smoking cessation aids set to drive growth
Alternatives to help quit smoking might act as competition to the category

CATEGORY INDICATORS

Table 35 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

EYE CARE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising incidences of dry eyes drive moderate growth for eye care
Increasing digital entertainment options drive the need for eye care solutions
Major players are focusing on formats tailored for modern lifestyles

PROSPECTS AND OPPORTUNITIES

Increasing uptake of contact lenses likely to benefit eye care
Increasing demand for blue light protection eyewear could offer stiff competition
Inflationary pressure might affect the category in the forecast period

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2018-2023
Table 43 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Eye Care: % Value 2019-2023
Table 45 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 46 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Maturity of wound care prevents dynamic growth
Transparent adhesive bandages are relatively new to the category
Focus on scalability drives volume growth

PROSPECTS AND OPPORTUNITIES

Increasing popularity of sports will contribute to growth
Diverse online platforms to build the e-commerce presence of wound care
Low margins will continue to be a challenge for brands

CATEGORY DATA

Table 48 Sales of Wound Care by Category: Value 2018-2023
Table 49 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Wound Care: % Value 2019-2023
Table 51 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 52 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Vitamins continues to record a stable performance
Availability of new formats for vitamins creates interest
Convenience and cost-effectiveness drive the popularity of multivitamins

PROSPECTS AND OPPORTUNITIES

The changing economic landscape, coupled with growing preventive care, to support forecast growth
E-commerce to become an important channel for growth
Functional foods and beverages might interfere with the growth of vitamins

CATEGORY DATA

Table 54 Sales of Vitamins by Category: Value 2018-2023
Table 55 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 56 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 57 NBO Company Shares of Vitamins: % Value 2019-2023
Table 58 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 59 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers are bridging nutritional gaps with dietary supplements
General health-focused dietary supplements dominate
Brands are making efforts to expand their reach amongst younger consumers

PROSPECTS AND OPPORTUNITIES

Wide total addressable market likely to benefit growth of the category
Promising future to attract fmcg companies to explore the space
Counterfeit products remain a challenge for the industry

CATEGORY DATA

Table 61 Sales of Dietary Supplements by Category: Value 2018-2023
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 63 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Double-digit value growth as consumers seek assistance for weight loss
Herbalife strengthens its share in weight management
Meal replacement thriving within weight management and wellbeing

PROSPECTS AND OPPORTUNITIES

The health and wellness trend will drive growth in the forecast period
Dieticians and nutritionists likely to influence purchasing decisions
Antioxidant claims rising for weight management products

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising popularity of sports and fitness fuel demand for sports nutrition
E-commerce growth helps drive growth in sports nutrition
Brand collaborations aim to enhance consumer reach

PROSPECTS AND OPPORTUNITIES

Increasing “vegetarian” and “no added sugar” claims for sports nutrition
Government support for sports and fitness will boost awareness
Brands will continue to limit counterfeit products to retain consumer trust

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2018-2023
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Herbal/traditional dietary supplements displays double-digit value growth
Seasonality plays a significant role in herbal/traditional cough, cold and allergy remedies
Dabur retains its lead with a focus on innovation, followed closely by Emami

PROSPECTS AND OPPORTUNITIES

Threat to herbal/traditional products from traditional home remedies
Elevated consumer awareness of the need to maintain a healthy lifestyle will benefit the category
Competition from non-herbal products due to faster relief claims

CATEGORY DATA

Table 80 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Parents’ concern about their children’s nutrition fuels demand
Expanding product reach beyond urban areas is still a challenge
Return of mobility drives growth for nappy (diaper) rash treatments

PROSPECTS AND OPPORTUNITIES

Natural claims offer high potential for paediatric vitamins and dietary supplements
Novel supplement formats likely to see increased adoption
With positive outlook, companies launch products and offer different features

CATEGORY DATA

Table 86 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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