+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Home Care in Algeria

  • PDF Icon

    Report

  • 46 Pages
  • February 2025
  • Region: Algeria
  • Euromonitor International
  • ID: 2315974
It was a modest performance for home care in Algeria in 2024. With inflation continuing to be an issue, there was modest constant value and volume growth, and with similar growth across all segments. That being said, inflation was on a downward trajectory. However, value for money continued to be a key driver of sales, with consumers being highly price sensitive and availing of promotions and discounts as much as possible. This also benefitted local economy brands.

The Home Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN ALGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Minimal volume growth in 2024
  • Rising popularity of liquid detergent
  • Multinationals remain the clear leaders in laundry care
PROSPECTS AND OPPORTUNITIES
  • Standard powder detergent continues to account for most volume sales
  • Accelerating shift from powder detergent to liquid
  • Increasing interest in sustainability
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN ALGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hand dishwashing dominates
  • Automatic dishwashing remains niche, but share is growing in more affluent urban areas
  • Competition between global and local players intensifying
PROSPECTS AND OPPORTUNITIES
  • Stable growth over forecast period
  • Automatic dishwashing growing faster over the forecast period
  • Increasing focus on sustainability
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2019-2024
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN ALGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate volume growth in 2024
  • Multi-purpose cleaners continue to dominate
  • Local brands gaining value share
PROSPECTS AND OPPORTUNITIES
  • Healthy growth over forecast period
  • Multi-purpose cleaners will continue to shape surface care
  • Value for money still key driver of sales
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2019-2024
  • Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN ALGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bleach still accounts for significant value sales
  • Increasing competition from alternative products
  • Henkel maintains its leadership in bleach
PROSPECTS AND OPPORTUNITIES
  • Consumers remain price sensitive
  • Continuing differentiation in bleach
  • Bleach faces threat from alternative products such as surface and toilet care
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2019-2024
  • Table 42 Sales of Bleach: % Value Growth 2019-2024
  • Table 43 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 45 Forecast Sales of Bleach: Value 2024-2029
  • Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN ALGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate volume growth in immature product area
  • Price competition remains fierce in toilet care
  • Colgate-Palmolive holds on to commanding lead
PROSPECTS AND OPPORTUNITIES
  • Modest constant value growth over forecast period
  • Expansion of modern grocery outlets boost growth
  • Potential for development of ecological toilet care
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2019-2024
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN ALGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Furniture polish continues to account for most value sales
  • Volume growth continues to slow in shoe polish
  • Spring Sarl leads in polishes with SC Johnson brand
PROSPECTS AND OPPORTUNITIES
  • Similar dynamics over forecast period
  • More flexible cleaning products pose a threat
  • Any product launches focus on convenience
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2019-2024
  • Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN ALGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate volume growth in 2024
  • Spray/aerosol air fresheners remains the only significant option, with no innovation in other variants
  • Global players lead benefit from good reputations
PROSPECTS AND OPPORTUNITIES
  • Muted constant value and volume growth over forecast period
  • Expansion of modern grocery retailers boosts growth
  • Potential for growth of air care with a more natural profile
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2019-2024
  • Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN ALGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continuing growth in home insecticides
  • Spray/aerosol insecticides continue to dominate
  • Local players continue to lead in home insecticides
PROSPECTS AND OPPORTUNITIES
  • Stable growth over forecast period
  • Spray/aerosol insecticides set to remain the most dynamic
  • More demand for greener home insecticides over forecast period
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029