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Personal Accessories in Brazil

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    Report

  • 62 Pages
  • March 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 2316042
In 2024, personal accessories in Brazil is set to demonstrate resilience and adaptability, navigating a complex economic and social landscape. Despite challenges such as high inflation, currency volatility, and reduced purchasing power, the industry is set to see retail current value growth across key categories, driven by premiumisation, sustainability, digital transformation, and cultural relevance.

The Personal Accessoriesin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 2 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bags and luggage sustains growth, despite challenges
  • Desire for personal expression gains traction in bags and luggage
  • Premium collaborations arise from the economic situation
PROSPECTS AND OPPORTUNITIES
  • Premiumisation and tourism to maintain growth in luggage in the forecast period
  • Eco innovations likely to gain traction because of natural disasters
  • Duffel bags to gain popularity along with wellness trend
CATEGORY DATA
  • Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
  • Table 16 Sales of Luggage by Type: % Value 2019-2024
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
JEWELLERY IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Jewellery in Brazil maintains growth despite economic challenges
  • Collaborations and new store strategies diversify jewellery in Brazil
  • Omnichannel brilliance, and WhatsApp as a popular sales tool
PROSPECTS AND OPPORTUNITIES
  • Affordability combined with sustainability: Lab-grown gems
  • The convergence of fine jewellery and costume jewellery in an uncertain scenario
  • Diversity and expansion of jewellery portfolios
CATEGORY DATA
  • Table 24 Sales of Jewellery by Category: Volume 2019-2024
  • Table 25 Sales of Jewellery by Category: Value 2019-2024
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
  • Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
  • Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
  • Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
  • Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
  • Table 34 Distribution of Jewellery by Format: % Value 2019-2024
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
  • Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
TRADITIONAL AND CONNECTED WATCHES IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The polarised world of traditional watches in Brazil
  • Wellness and style offered by connected watches
  • Balancing online and offline in traditional and connected watches
PROSPECTS AND OPPORTUNITIES
  • The slowdown of high watches, and tech innovation in connected watches
  • Blending tradition with technology in the future
  • Watches with a greater purpose
CATEGORY DATA
  • Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
  • Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
  • Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
  • Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
  • Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
  • Table 44 Sales of Traditional Watches by Category: Value 2019-2024
  • Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
  • Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
  • Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
  • Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
  • Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
  • Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
  • Table 51 Sales of Connected Watches by Category: Volume 2019-2024
  • Table 52 Sales of Connected Watches by Category: Value 2019-2024
  • Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
  • Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
  • Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
  • Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
  • Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
  • Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
  • Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
  • Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
  • Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
  • Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
  • Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
  • Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
  • Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
  • Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
WRITING INSTRUMENTS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Challenges for writing instruments in Brazil
  • Pop culture finds ways to drive popularity in some writing instruments categories
  • The digital world offers opportunities to keep the category alive
PROSPECTS AND OPPORTUNITIES
  • Luxury pens offer growth potential for the forecast period
  • Eco-friendly alternatives likely to gain traction in the future
  • Adapting to the changing environment with innovations
CATEGORY DATA
  • Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 74 Sales of Writing Instruments by Category: Value 2019-2024
  • Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
  • Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
  • Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
  • Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
  • Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
  • Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029