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Home Insecticides in Turkey

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    Report

  • 18 Pages
  • February 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 2321655
In 2024, retail value sales grow by 71% in home insecticides in Turkey while retail volume growth was positive in both electric insecticides and spray/aerosol insecticides. The surge in sales can largely be attributed to the significant rise in insect and mosquito populations over the past two years, which experts attribute to changing climatic conditions.

The Home Insecticides in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Insecticides market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • The rising insect population in Turkey supports retail volume growth for home insecticides
  • Electric insecticides lead retail volume growth as consumers appreciate the products safety
  • Substantial increase in the average unit prices of home insecticides in 2024
PROSPECTS AND OPPORTUNITIES
  • Turkey's expanding population and the rising number of households is set to support ongoing demand
  • Continued growth is expected for electric insecticides, while bait sales are set to decline
  • There is anticipated to be strong growth for retail e-commerce as consumers prioritise convenience
CATEGORY DATA
  • Table 1 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 2 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
  • Table 4 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 6 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
HOME CARE IN TURKEY
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2019-2024
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2019-2024
  • Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format: % Value 2019-2024
  • Table 15 Distribution of Home Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources