The outbreak of COVID-19 saw students studying from home, with many employers working remotely or from the household. This saw an uplift in consumers using computers, boosting paperless work. As such, this naturally has a negative impact on sales of writing instruments. In 2022, although the majority of consumers are back in offices and students are back in school, the paperless trend continues.
The Writing Instrumentsin Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Writing Instrumentsin Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
WRITING INSTRUMENTS IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
- Writing instruments faces stagnant retail volume growth during 2022
- Brands connect stationary with lifestyle to justify increasing unit prices
- Japanese brands remain popular due to superior designs
- Premium and basic writing instruments will lose to mid-high-pricing products
- Premium brands focus on unique elements to gain attention
- E-commerce will contribute to personalisation sales across the forecast period
- Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
- Table 2 Sales of Writing Instruments by Category: Value 2017-2022
- Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
- Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
- Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
- Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
- Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
- Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
- Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Personal accessories in 2022: The big picture
- 2022 trends
- Competitive landscape
- Retailing developments
- What next for personal accessories?
- Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
- Table 13 Sales of Personal Accessories by Category: Value 2017-2022
- Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
- Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
- Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
- Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
- Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
- Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
- Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
- Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
- Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
