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Consumer Health in Romania

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    Report

  • 100 Pages
  • October 2024
  • Region: Romania
  • Euromonitor International
  • ID: 2321862
The consumer health market in Romania is set to register a mixed performance in 2024, shaped by challenging economic conditions and shifting consumer preferences. While the market is showing robust growth in current value terms, this is predominantly due to price increases rather than higher sales volumes. High inflation, particularly in the first half of the year, has significantly impacted consumer behaviour.

The Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady growth for analgesics, with noticeable shift towards combination products
  • Surge in demand for paediatric analgesics
  • Saturated competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Growing price sensitivity and rise of generics
  • Continued growth potential for combination and paediatric analgesics
  • The importance of a diverse product portfolio
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady growth in 2024
  • Combination remedies grow in appeal
  • International players hold sway
PROSPECTS AND OPPORTUNITIES
  • Greater stabilisation is expected, yet growth opportunities remain for combination and paediatric remedies
  • Urban pollution likely to lead to increased demand
  • Challenges will persist for local players
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Unhealthy eating habits fuel continued growth, despite ongoing challenges
  • Multifunctional solutions grow in importance
  • Antacids continue to gain traction, alongside specialised paediatric remedies
PROSPECTS AND OPPORTUNITIES
  • Growth opportunities persist in Romania’s digestive remedies market, although shift towards healthier eating habits could impact demand
  • Striking a balance between affordable and premium solutions will ensure market competitiveness
  • Pharmacists’ influence will be key driver of growth
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slower growth for dermatologicals, as consumers prioritise essential products
  • Medicated shampoos represents key growth driver
  • Bayer retains lead with Canesten
PROSPECTS AND OPPORTUNITIES
  • Opportunities will continue to emerge, despite market stabilisation
  • Expected rise in demand for topical allergy and hair loss treatments
  • Further growth for e-commerce
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • NRT market grapples with multiple challenges
  • Gums show greatest resilience
  • Limited scope of distribution
PROSPECTS AND OPPORTUNITIES
  • Market offers considerable potential
  • Scope for product innovation
  • Partnerships with healthcare providers and pharmacies will provide a boost to growth
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High proportion of Romanians continue to experience sleep problems
  • Trend towards natural remedies, as well as those with multifunctional benefits
  • Manufacturers face ongoing challenges
PROSPECTS AND OPPORTUNITIES
  • Rising demand for holistic sleep solutions drives market growth
  • Growing demand for multifunctional sleep aids will open up new market opportunities
  • Building trust and credibility through partnerships and education
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising consumer interest in eye health
  • Children emerge as key target audience
  • Pharmacies represent key distribution channel
PROSPECTS AND OPPORTUNITIES
  • Growing awareness of eye health will drive demand for innovative solutions
  • Addressing children’s eye health will present new market opportunities
  • Ageing population will continue as significant growth driver
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sluggish performance amid economic challenges
  • Growth in first aid kits remains highly dependent on automotive sector
  • Urgo holds away, despite private label competition
PROSPECTS AND OPPORTUNITIES
  • Need for innovation in mature market
  • Consumers will take a more proactive approach to managing minor injuries
  • Wound care products will benefit from wide distribution
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic challenges impact vitamin consumption
  • Rising demand for multifunctional vitamins
  • Increasing interest in wellness-focused products
PROSPECTS AND OPPORTUNITIES
  • Vitamins market presents significant growth opportunities
  • Growing emphasis on self-care will benefit vitamin sales
  • Private labels set to gain prominence
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid growth in dietary supplements, despite economic challenges
  • Rising demand for products addressing specific health conditions
  • Local players lead a fragmented market
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements market will remain resilient, thanks to growing focus on preventative health
  • Opportunities lie within combination dietary supplements
  • Plant-based formulations will gain traction
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth potential for weight management and wellbeing
  • Growing preference for multifunctional products
  • Pharmacies remain key distribution channel
PROSPECTS AND OPPORTUNITIES
  • Greater transparency should help to boost greater adoption
  • Opportunities lie in digital health and wellness tools
  • Growing demand for natural and organic products
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dynamic performance for sports nutrition
  • Marketing strategies remain crucial
  • High levels of online sales
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for sports nutrition
  • Growing influence of digital health tools
  • Opportunities for innovation amid market fragmentation
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers show growing preference for herbal products
  • Growing trend towards multifunctional products
  • Expanding availability via e-commerce
PROSPECTS AND OPPORTUNITIES
  • Increasing demand for natural health solutions
  • Growing preference for local, traditional remedies
  • Diversification of herbal/traditional products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing demand for paediatric consumer health products, as players offer specialised products for children
  • Growing focus on preventative care and immune support in paediatric vitamins and supplements
  • Focus on natural remedies
PROSPECTS AND OPPORTUNITIES
  • Preventative care will be key growth driver
  • Innovation will drive market expansion
  • Digital platforms will play more important role
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029