Portable Players in Portugal

The ongoing popularity of wireless speakers helped to drive positive overall category performance in both volume and current value terms in Portugal in 2024. The subcategory offers a wide range of options with good sound quality at competitive prices, stimulating sales. Brands like JBL, Sony, LG Electronics and Philips are well-known for their affordable mini speakers, often available for under €50. This affordability has significantly contributed to the increased penetration of the category.

The Portable Players in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Portable Players market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.