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Personal Accessories in Switzerland

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    Report

  • 57 Pages
  • January 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 2347446
In 2024, personal accessories in Switzerland recorded a 2% retail value growth, with this increase in value bolstered by the rise in average unit prices. However, retail volume sales showed a stagnant performance, reflecting cautious purchasing behaviours among consumers. Switzerland's high consumer purchasing power remained a positive factor, yet persistently below-average consumer sentiment continued to lead to restrained spending.

The Personal Accessoriesin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 2 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Duffle bags and luxury handbags drive retail volume growth, challenging sales in other bag areas
  • Luxury handbags lead sales as brands focus on social media to engage consumers
  • Hermès International SCA retains its lead, innovating to engage consumers
PROSPECTS AND OPPORTUNITIES
  • Luxury handbags drive growth, while business bags are challenged by new working models
  • Retail e-commerce and social media increasingly drive sales in bags and luggage
  • Sustainability and technological advancements will shape innovations within luggage
CATEGORY DATA
  • Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
  • Table 16 Sales of Luggage by Type: % Value 2019-2024
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
JEWELLERY IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume decline for fine jewellery, while costume jewellery benefits from its affordability
  • Lab grown diamonds fail to capture consumer interest in Switzerland
  • Cartier International retains its lead, benefiting from offering investment pieces
PROSPECTS AND OPPORTUNITIES
  • Fine jewellery leads value sales, however, retail volume growth is expected to struggle in all areas
  • Sustainability concerns are expected to drive the use of lab diamonds and recycled gold
  • Gold jewellery will face challenges due to high prices while silver will continue to dominate
CATEGORY DATA
  • Table 24 Sales of Jewellery by Category: Volume 2019-2024
  • Table 25 Sales of Jewellery by Category: Value 2019-2024
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
  • Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
  • Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
  • Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
  • Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
  • Table 34 Distribution of Jewellery by Format: % Value 2019-2024
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
  • Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
TRADITIONAL AND CONNECTED WATCHES IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Traditional watches outperform connected watches, which record a volume and value decline
  • The Swatch Group and Rolex SA lead the competitive landscape with strong brand reputations
  • Jewellery and watch specialists continue to lead sales through in-person expertise
PROSPECTS AND OPPORTUNITIES
  • Traditional watches record positive value growth while demand for connected watches is expected to decline
  • High and mid watches are set to drive demand as basic watches decline
  • Lack of innovation and competition from alternative smart wearables is set to challenge sales of connected watches
CATEGORY DATA
  • Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
  • Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
  • Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
  • Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
  • Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
  • Table 44 Sales of Traditional Watches by Category: Value 2019-2024
  • Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
  • Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
  • Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
  • Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
  • Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
  • Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
  • Table 51 Sales of Connected Watches by Category: Volume 2019-2024
  • Table 52 Sales of Connected Watches by Category: Value 2019-2024
  • Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
  • Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
  • Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
  • Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
  • Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
  • Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
  • Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
  • Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
  • Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
  • Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
  • Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
  • Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
  • Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
  • Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
WRITING INSTRUMENTS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive retail value growth driven by mechanical pencils, markers and highlighters
  • Pens remain popular in Switzerland, as ballpoint and rollerball pens lead sales
  • Montblanc International retains the lead, launching new ranges during 2024
PROSPECTS AND OPPORTUNITIES
  • Demand for mechnical pencils is set to decline as refills extend the lifespan of the product
  • Retail e-commerce is expected to gain ground as consumers prioritise convenience
  • Sustainability, social media and digitisation are set to influence the writing instruments category
CATEGORY DATA
  • Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 74 Sales of Writing Instruments by Category: Value 2019-2024
  • Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
  • Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
  • Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
  • Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
  • Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
  • Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029