Writing Instruments in Switzerland

In 2024, the retail value of writing instruments in Switzerland grew by 1%, primarily driven by a modest increase in average unit prices. Mechanical pencils recorded a notable 3% in retail value growth and 2% rise in retail volume, although from a relatively low sales base. This growth was propelled by the introduction of new product lines, innovative designs, and an increasing consumer preference for more sustainable alternatives.

The Writing Instrumentsin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Writing Instruments market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.