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Laundry Care in Argentina

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    Report

  • 23 Pages
  • February 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 235844
In 2024, laundry care in Argentina saw an uplift in retail value sales of 201%, while retail volume declined by 10%. These results were due to the economic crisis, which had a major impact on the consumption of home care products. The fall in consumers' disposable incomes forced many to be cautious with their budgets and reduce the consumption of non-essential products. However, some cleaning products are viewed as more essential than others, with laundry detergents being among these.

The Laundry Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers increasingly migrate from standard powder detergents to liquid formats
  • Leading brand innovations support the growth of standard liquid detergents
  • Unilever retains its lead with its well-established brands Skip, Ala and Granby
PROSPECTS AND OPPORTUNITIES
  • Concentrated formulas are expected to support retail value and the average unit price of fabric softeners
  • Dreamco is expected to perform well, becoming stronger competition for Unilever
  • Cost-effective, traditional laundry care ingredients are set to gain ground
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2019-2024
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 4 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 8 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 9 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
HOME CARE IN ARGENTINA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 17 Households 2019-2024
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2019-2024
  • Table 19 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 21 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 23 Distribution of Home Care by Format: % Value 2019-2024
  • Table 24 Distribution of Home Care by Format and Category: % Value 2024
  • Table 25 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources