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Traditional Toys and Games in Switzerland

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    Report

  • 18 Pages
  • June 2024
  • Region: Switzerland
  • Euromonitor International
  • ID: 2359781
Overall, and across almost all categories, traditional toys and games in Switzerland recorded a decline in retail current value sales in 2023. Reduced spending, especially during peak seasons like Christmas, on non-essential products, such as toys and games, severely impacted retail value sales development, albeit remaining at a high level overall.

The Traditional Toys and Games in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Technology and nostalgia add dimensions to traditional toys and games
  • LEGO continues to invest to retain the leadership of traditional toys and games
  • Return to pre-pandemic lifestyles hampers the demand for traditional toys and games
PROSPECTS AND OPPORTUNITIES
  • Improving economic situation and robust key trends to boost traditional toys and games
  • Flood of low-quality copies threatens to disrupt the competitive landscape
  • Games and puzzles to benefit from new product developments
CATEGORY DATA
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
  • Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
  • Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
  • Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
  • Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
TOYS AND GAMES IN SWITZERLAND
EXECUTIVE SUMMARY
  • Toys and games in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 10 Sales of Toys and Games by Category: Value 2018-2023
  • Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
  • Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
  • Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
  • Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources