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Eyewear in Germany

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    Report

  • 35 Pages
  • June 2024
  • Region: Germany
  • Euromonitor International
  • ID: 2359785
Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation, while inflation is also driving up unit prices, further impacting current value growth.

The Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Eyewear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2019-2024
  • Table 2 Sales of Eyewear by Category: Value 2019-2024
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Eyewear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Eyewear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Eyewear: % Value 2020-2023
  • Table 7 Distribution of Eyewear by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Eyewear by Category: Value 2024-2029
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales of contact lenses negatively impacted by the cost-of-living crisis
  • Competitive landscape remains unchanged
  • Retail e-commerce maintains healthy value growth
PROSPECTS AND OPPORTUNITIES
  • Convenience, active lifestyles, and younger consumers to help drive growth
  • Innovations in contact lenses
  • Omnichannel retailing set to remain important
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2019-2024
  • Table 13 Sales of Contact Lenses by Category: Value 2019-2024
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2019-2024
  • Table 16 Sales of Contact Lens Solutions: Value 2019-2024
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2019-2024
  • Table 18 Sales of Contact Lenses by Type: % Value 2019-2024
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2019-2024
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2019-2024
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2019-2024
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2019-2024
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2019-2023
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2020-2023
  • Table 25 Distribution of Contact Lenses by Format: % Value 2019-2024
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2019-2024
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2024-2029
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2024-2029
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2024-2029
SPECTACLES IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Spectacle frames is the most dynamic category in value terms
  • Demand for readymade reading glasses continues to rise due to the ageing population
  • Distribution continues to be heavily concentrated in optical goods stores
PROSPECTS AND OPPORTUNITIES
  • Ageing population, increasing rate of presbyopia, and challenge of allergies anticipated to support sales
  • Increasing segmentation expected
  • Value share of e-commerce set to gradually increase
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2019-2024
  • Table 34 Sales of Spectacles by Category: Value 2019-2024
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Spectacles by Category: % Value Growth 2019-2024
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2019-2024
  • Table 38 NBO Company Shares of Spectacles: % Value 2019-2023
  • Table 39 LBN Brand Shares of Spectacles: % Value 2020-2023
  • Table 40 Distribution of Spectacles by Format: % Value 2019-2024
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2024-2029
  • Table 42 Forecast Sales of Spectacles by Category: Value 2024-2029
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2024-2029
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2024-2029
SUNGLASSES IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sunglasses continues to show strong value growth, despite risk factors
  • Luxottica Germany GmbH continues to lead sunglasses
  • Online sales bolstered by AI technologies
PROSPECTS AND OPPORTUNITIES
  • Sunglasses expected to see positive current value growth over the forecast period
  • Competitive landscape likely to remain fairly consolidated
  • Collaborations will be key
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2019-2024
  • Table 46 Sales of Sunglasses: Value 2019-2024
  • Table 47 Sales of Sunglasses: % Volume Growth 2019-2024
  • Table 48 Sales of Sunglasses: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Sunglasses: % Value 2019-2023
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2020-2023
  • Table 51 Distribution of Sunglasses by Format: % Value 2019-2024
  • Table 52 Forecast Sales of Sunglasses: Volume 2024-2029
  • Table 53 Forecast Sales of Sunglasses: Value 2024-2029
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2024-2029
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2024-2029