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Beauty and Personal Care in Serbia

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    Report

  • 97 Pages
  • April 2024
  • Region: Serbia
  • Euromonitor International
  • ID: 2359800
In 2023, beauty and personal care in Serbia witnessed a notable shift driven by inflationary pressures, leading to price increases across all product areas. While value sales experienced growth primarily due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices.

The Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Changing dynamics in mass beauty and personal care
  • Emergence of derma cosmetics as growth leader
  • Pioneering frontiers in colour cosmetics and skin care
PROSPECTS AND OPPORTUNITIES
  • Sustaining growth through price dynamics
  • The ascendancy of derma cosmetics
  • Pioneering innovations in product offerings
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sustained growth fuelled by premium appeal
  • Evolving consumer preferences drive shifts in consumption patterns
  • The ascendancy of social media in product promotion
PROSPECTS AND OPPORTUNITIES
  • Sustained growth amidst pricing realities
  • Amplifying growth through consumer awareness
  • Innovations tailored to consumer needs
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Nurturing brand loyalty in baby and child-specific products
  • Emphasising sun care and skin sensitivity
  • Navigating choice amidst abundance
PROSPECTS AND OPPORTUNITIES
  • Catering to rising skin sensitivities
  • Balancing loyalty and affordability
  • Navigating demographic challenges
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pricing dynamics drive growth
  • Evolution from bar soap to liquid soap
  • Emergence of private label dominance
PROSPECTS AND OPPORTUNITIES
  • Stimulated growth through pricing strategies
  • Intensified competition focused on pricing
  • Accelerated growth of private label
CATEGORY DATA
  • Table 33 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Social media influence fuels colour cosmetics sales
  • Growing concern for skin health among young women
  • Early adoption of colour cosmetics driven by social media
PROSPECTS AND OPPORTUNITIES
  • Continued growth driven by enhanced consumer awareness
  • Strengthening demand for skin care-infused colour cosmetics
  • Persistent price sensitivity and emphasis on brand loyalty
CATEGORY DATA
  • Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
DEODORANTS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Adaptation to price increases drives deodorants
  • Price competitiveness remains paramount
  • Limited embrace of natural ingredients and sustainability
PROSPECTS AND OPPORTUNITIES
  • Stable growth fuelled by price dynamics
  • Emphasis on efficacy amidst growing demand for sustainability
  • Persistent price competition amidst market disruption
CATEGORY DATA
  • Table 51 Sales of Deodorants by Category: Value 2018-2023
  • Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 54 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Modest growth driven by active lifestyles
  • Intensive advertising in women's razors and blades
  • Price sensitivity shapes consumer preferences
PROSPECTS AND OPPORTUNITIES
  • Evolving hair removal landscape
  • Sustained dominance of leading players
  • Advancements in product offerings
CATEGORY DATA
  • Table 60 Sales of Depilatories by Category: Value 2018-2023
  • Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 62 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Emergence of low-cost fragrances in drugstores
  • Rise of budget-friendly Arabic fragrances
  • Intensified competition between mass and premium fragrances
PROSPECTS AND OPPORTUNITIES
  • Stable growth with innovation and pricing dynamics
  • Intensified competition and price sensitivity
  • Influence of new market entrants
CATEGORY DATA
  • Table 66 Sales of Fragrances by Category: Value 2018-2023
  • Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 68 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Expansion of hair care beyond basics
  • Innovation surge and product diversification
  • Professional care resurgence and consumer preferences
PROSPECTS AND OPPORTUNITIES
  • Recovery and home hair care
  • Innovation and product diversification
  • Price sensitivity and brand loyalty
CATEGORY DATA
  • Table 74 Sales of Hair Care by Category: Value 2018-2023
  • Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 77 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shifting attitudes towards men’s grooming
  • Focus on specific needs
  • Rising skin care awareness
PROSPECTS AND OPPORTUNITIES
  • Continued growth and awareness
  • Impact of price sensitivity and private label
  • Strategies for customer retention
CATEGORY DATA
  • Table 85 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 86 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 89 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 90 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 92 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consistent volume growth and price increase
  • Larger pack sizes and promotional offers
  • New product development in toothpaste
PROSPECTS AND OPPORTUNITIES
  • Continued consistency in oral care performance
  • Dominance of toothpaste and innovations in toothbrushes
  • Persistent price sensitivity and emphasis on private label
CATEGORY DATA
  • Table 94 Sales of Oral Care by Category: Value 2018-2023
  • Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 96 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 99 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth driven by novelties and social media influence
  • Ingredient focus and product innovation
  • Embracing skin cycling
PROSPECTS AND OPPORTUNITIES
  • Continued growth through awareness and social media influence
  • Focus on ingredients and efficacy
  • Reinforcement of skin cycling and sun protection awareness
CATEGORY DATA
  • Table 105 Sales of Skin Care by Category: Value 2018-2023
  • Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 107 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Aggressive promotion and increased awareness
  • Integration of sun protection into daily routine
  • Surge in demand for self-tanning products
PROSPECTS AND OPPORTUNITIES
  • Sustained awareness and focus on quality
  • Accelerated growth in self-tanning segment
CATEGORY DATA
  • Table 112 Sales of Sun Care by Category: Value 2018-2023
  • Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
  • Table 115 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028