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Eyewear in Australia

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    Report

  • 34 Pages
  • June 2024
  • Region: Australia
  • Euromonitor International
  • ID: 2359821
The demand for eyewear in Australia continues to grow in 2024, albeit it at a marginally slower rate compared to the previous year. Growth of contact lenses continues to be driven by daily disposable lenses (DD), which remains the preferred option for Australians due to the convenience of this format and greater awareness of eye health and hygiene, meaning that consumers do not have to be concerned with adequate storage and cleaning compared to frequent replacement or conventional lenses.

The Eyewear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Eyewear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2019-2024
  • Table 2 Sales of Eyewear by Category: Value 2019-2024
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Eyewear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Eyewear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Eyewear: % Value 2020-2023
  • Table 7 Distribution of Eyewear by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Eyewear by Category: Value 2024-2029
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Focus on daily disposable lenses
  • Optometrists are a key influence in the purchasing decision
  • Myopia control increasingly important trend within local eyewear
PROSPECTS AND OPPORTUNITIES
  • Brand awareness, availability, and developing relationships with consumers
  • E-commerce to further support the customer’s path to purchase
  • Specsavers has significant presence in distributing contact lenses
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2019-2024
  • Table 13 Sales of Contact Lenses by Category: Value 2019-2024
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2019-2024
  • Table 16 Sales of Contact Lens Solutions: Value 2019-2024
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2019-2024
  • Table 18 Sales of Contact Lenses by Type: % Value 2019-2024
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2019-2024
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2019-2024
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2019-2024
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2019-2024
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2019-2023
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2020-2023
  • Table 25 Distribution of Contact Lenses by Format: % Value 2019-2024
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2019-2024
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2024-2029
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2024-2029
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2024-2029
SPECTACLES IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wider offer helps strengthen access and consumer empowerment
  • Specsavers maintains leadership due to wide distribution network
  • Myopia awareness continues to grow each year in Australia
PROSPECTS AND OPPORTUNITIES
  • Education in terms of prevention to create new opportunities for spectacles
  • Customisation to appeal to various demographics
  • Luxury sustainable eyewear an attractive factor for older generations
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2019-2024
  • Table 34 Sales of Spectacles by Category: Value 2019-2024
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Spectacles by Category: % Value Growth 2019-2024
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2019-2024
  • Table 38 NBO Company Shares of Spectacles: % Value 2019-2023
  • Table 39 LBN Brand Shares of Spectacles: % Value 2020-2023
  • Table 40 Distribution of Spectacles by Format: % Value 2019-2024
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2024-2029
  • Table 42 Forecast Sales of Spectacles by Category: Value 2024-2029
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2024-2029
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2024-2029
SUNGLASSES IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fashion trends help keep category fresh following recovery
Sustainability efforts focus on Generation Z
  • Luxottica strengthens leadership of sunglasses with wide brand portfolio
PROSPECTS AND OPPORTUNITIES
  • Tourism likely to have further positive external influence on future sales
  • Physical stores will retain some importance despite leadership of e-commerce
  • Focusing on different segments to stand out from competitors
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2019-2024
  • Table 46 Sales of Sunglasses: Value 2019-2024
  • Table 47 Sales of Sunglasses: % Volume Growth 2019-2024
  • Table 48 Sales of Sunglasses: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Sunglasses: % Value 2019-2023
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2020-2023
  • Table 51 Distribution of Sunglasses by Format: % Value 2019-2024
  • Table 52 Forecast Sales of Sunglasses: Volume 2024-2029
  • Table 53 Forecast Sales of Sunglasses: Value 2024-2029
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2024-2029
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2024-2029