+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Laundry Care in Japan

  • PDF Icon

    Report

  • 23 Pages
  • February 2025
  • Region: Japan
  • Euromonitor International
  • ID: 238047
In 2024, Japan faced economic challenges, characterised by a persistent weakening of the yen, and rising costs across various industries. The Japanese yen, which was 109.8 yen against the US dollar in 2021, plummeted to 151.4 yen in 2024, according to the publisher Economies data, marking a notable decline which had not been seen in the previous three decades.

The Laundry Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • The volume decline of laundry care and Japan’s struggle with economic inequality
  • Kao and P&G lead laundry care amidst evolving consumer demands
  • Innovations meet the needs of modern consumers
PROSPECTS AND OPPORTUNITIES
  • Polarisation likely to continue in laundry care
  • Companies’ focus will shift to profitability, customer loyalty, and sustainability
  • Fabric softeners will compete for consumer attention through unique fragrance experiences
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2019-2024
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 4 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 8 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 9 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
HOME CARE IN JAPAN
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 17 Households 2019-2024
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2019-2024
  • Table 19 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 21 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 23 Distribution of Home Care by Format: % Value 2019-2024
  • Table 24 Distribution of Home Care by Format and Category: % Value 2024
  • Table 25 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Dainihon Jochugiku Co Ltd
Earth Chemical Co Ltd
Johnson Co Ltd
Kao Corporation
Kobayashi Pharmaceutical
Lion Corporation
Procter & Gamble Far East Inc
Saraya Co Ltd
ST Chemical Co Ltd
Uni-Charm Corp