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Retail in Saudi Arabia

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    Report

  • 120 Pages
  • March 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 5971939
In the year 2024, retail in Saudi Arabia witnessed steady growth in current value terms aided by improvements in consumer confidence and the rising propensity to spend. Easing inflationary pressures and declining unemployment have led to higher disposable income, whilst the steady influx of women in the workforce has supported demand in health and beauty stores.

The Retail in Saudi Arabia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • Mergers and acquisitions reshape the competitive landscape
  • Retail e-commerce is developing at considerable speed
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • Ramadan and Eid-al Fitr
  • National day
  • Back to school
  • White Friday
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 3 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 5 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 21 Retail GBO Company Shares: % Value 2020-2024
  • Table 22 Retail GBN Brand Shares: % Value 2021-2024
  • Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Convenience retailers expand amid urbanisation and infrastructure development
  • Consolidation trend aims to transform forecourt retailing
  • Competition intensifies alongside rise of on-demand grocery delivery
PROSPECTS AND OPPORTUNITIES
  • Urbanisation and infrastructure developments to drive strong growth
  • Consolidation trend will gather pace
  • Digitalisation will offer an important competitive tool
CHANNEL DATA
  • Table 151 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 152 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 153 Sales in Convenience Retailers by Channel: Value 2019-2024
  • Table 154 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
  • Table 155 Convenience Retailers GBO Company Shares: % Value 2020-2024
  • Table 156 Convenience Retailers GBN Brand Shares: % Value 2021-2024
  • Table 157 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 158 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 159 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 160 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
  • Table 161 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
DISCOUNTERS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Discounters benefit from strong demand for affordable goods
  • Dabbagh Group joins forces with regional discount player Kazyon Limited
  • Competition grows from other grocery retailing channels and e-commerce
PROSPECTS AND OPPORTUNITIES
  • Discounters will remain the fastest growing channel
  • Al Dukan Retailing Co is likely to face competition
  • Discounters to open in strategic locations outside of urban centres
CHANNEL DATA
  • Table 54 Discounters: Value Sales, Outlets and Selling Space 2019-2024
  • Table 55 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 56 Discounters GBO Company Shares: % Value 2020-2024
  • Table 57 Discounters GBN Brand Shares: % Value 2021-2024
  • Table 58 Discounters LBN Brand Shares: Outlets 2021-2024
  • Table 59 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 60 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HYPERMARKETS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hypermarkets experience strong growth in 2024
  • Panda Retail Co retains lead despite more intense competition
  • Digitalisation continues to transform operating environments
PROSPECTS AND OPPORTUNITIES
  • Government investment in infrastructure will lead to hypermarket expansion
  • Spinneys is likely to intensify competition in the premium segment
  • Innovation will remain centred on digitalisation
CHANNEL DATA
  • Table 61 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 62 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 63 Hypermarkets GBO Company Shares: % Value 2020-2024
  • Table 64 Hypermarkets GBN Brand Shares: % Value 2021-2024
  • Table 65 Hypermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 66 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 67 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Supermarkets benefit from growing demand for modern retailing
  • Tamimi Group enters hypermarkets with Al Raya acquisition
  • Local retailers look to strengthen their position
PROSPECTS AND OPPORTUNITIES
  • Supermarkets will benefit from rising demand for modern grocery retailers
  • Differentiation will be essential as competition intensifies
  • Digitalisation will remain a core part of business expansion strategies
CHANNEL DATA
  • Table 68 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 69 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 70 Supermarkets GBO Company Shares: % Value 2020-2024
  • Table 71 Supermarkets GBN Brand Shares: % Value 2021-2024
  • Table 72 Supermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 73 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 74 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Small local grocers remain relevant despite tough competition from modern channel
  • Players embrace technology to keep up with modern channel
  • Small local grocers required to meet new municipal conditions to obtain permit to operate
PROSPECTS AND OPPORTUNITIES
  • Competition from modern retail channels likely to challenge the growth of small local grocers
  • Small local grocers will have to reinvent themselves to remain relevant
  • Technology will remain pivotal to compete
CHANNEL DATA
  • Table 75 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 76 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 77 Small Local Grocers GBO Company Shares: % Value 2020-2024
  • Table 78 Small Local Grocers GBN Brand Shares: % Value 2021-2024
  • Table 79 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
  • Table 80 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 81 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mixed performance for general merchandising stores
  • Centrepoint maintains its lead as it expands outlets
  • Social media aids in encouraging new sales for the channel while thriving tourism industry brings new shoppers to the Kingdom
PROSPECTS AND OPPORTUNITIES
  • Department stores set to benefit from economic growth
  • Variety stores to benefit from rising demand for value propositions
  • Higher tourism footfall likely to boost sales in general merchandise stores
CHANNEL DATA
  • Table 82 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
  • Table 83 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 84 Sales in General Merchandise Stores by Channel: Value 2019-2024
  • Table 85 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
  • Table 86 General Merchandise Stores GBO Company Shares: % Value 2020-2024
  • Table 87 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
  • Table 88 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
  • Table 89 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 90 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 91 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
  • Table 92 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Apparel and footwear retailers face challenging trading conditions
  • Cenomi Retail divests brands as part of restructuring plan
  • E-commerce challenges major apparel and footwear specialists
PROSPECTS AND OPPORTUNITIES
  • Robust growth as expansion continues in upcoming years
  • More local brands to enter the Saudi market
  • Utilising technology and AI to develop the shopping experience
CHANNEL DATA
  • Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
  • Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
  • Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Appliances and electronics specialists post steady growth
  • Competitive landscape evolves with new partnership deals
  • Competition intensifies with e-commerce retailers
PROSPECTS AND OPPORTUNITIES
  • Appliances and electronics specialists will benefit from changes in socio-economic conditions
  • Focus on retail experiences to create competitive advantage
  • Alat initiative is set to strengthen supply chain
CHANNEL DATA
  • Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
  • Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
  • Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Beauty specialist retailers are adapting to evolving consumer needs
  • Bin Dawood Group acquires Zahrat Al Rawdah pharmacy
  • Optical goods stores benefit from growing demand among young consumers
PROSPECTS AND OPPORTUNITIES
  • Competition will intensify between beauty specialists as growth continues
  • Improvement in operating environment will support pharmacy expansion
  • Innovation will be centred on convenience
CHANNEL DATA
  • Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 109 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
  • Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
  • Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
  • Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
  • Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
  • Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Homeware and furniture stores see influx of new players
  • Saudi Co For Hardware (SACO) retains its lead in home improvements
  • Pet shops and superstores are expanding rapidly
PROSPECTS AND OPPORTUNITIES
  • Urbanisation and rising home ownership will drive demand for home improvement and gardening products
  • Local homeware and furniture players might consider regional expansion
  • Social media and new technology should help home products specialists to capitalise on the growing interest in DIY and interior design
CHANNEL DATA
  • Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 120 Sales in Home Products Specialists by Channel: Value 2019-2024
  • Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
  • Table 122 Home Products Specialists GBO Company Shares: % Value 2020-2024
  • Table 123 Home Products Specialists GBN Brand Shares: % Value 2021-2024
  • Table 124 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
  • Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Direct selling remains dominated by wellness products
  • Al Manhal Water factory retains its leading position
  • Beauty and personal care direct selling faces mounting competition from other retail channels
PROSPECTS AND OPPORTUNITIES
  • Expected growth driven by ongoing need for essential goods and convenience
  • Bottled water is expected to remain a driving force in direct selling
  • Lines will become blurred between e-commerce and direct selling
CHANNEL DATA
  • Table 129 Direct Selling by Product: Value 2019-2024
  • Table 130 Direct Selling by Product: % Value Growth 2019-2024
  • Table 131 Direct Selling GBO Company Shares: % Value 2020-2024
  • Table 132 Direct Selling GBN Brand Shares: % Value 2021-2024
  • Table 133 Direct Selling Forecasts by Product: Value 2024-2029
  • Table 134 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vending machines witness steady increases
  • Competitive landscape evolves to accommodate more products and services
  • Saudi Energy Ministry grants first license for LPG cylinder vending machines
PROSPECTS AND OPPORTUNITIES
  • Infrastructure development will drive expansion in vending machines
  • Vending machines expected to see more diversified offerings
  • Increase in tourism footfall and new commercial shopping areas creates new vending opportunities
CHANNEL DATA
  • Table 135 Vending by Product: Value 2019-2024
  • Table 136 Vending by Product: % Value Growth 2019-2024
  • Table 137 Vending GBO Company Shares: % Value 2020-2024
  • Table 138 Vending GBN Brand Shares: % Value 2021-2024
  • Table 139 Vending Forecasts by Product: Value 2024-2029
  • Table 140 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail e-commerce continues to evolve and prosper
  • Buy Now Pay Later boosts demand for e-commerce
  • Competition continues to intensify as new players enter the Saudi market
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for e-commerce over the forecast period
  • BNPL will continue to thrive as e-commerce expands
  • E-commerce competitive landscape likely to face consolidation
CHANNEL DATA
  • Table 141 Retail E-Commerce by Channel: Value 2019-2024
  • Table 142 Retail E-Commerce by Channel: % Value Growth 2019-2024
  • Table 143 Retail E-Commerce by Product: Value 2019-2024
  • Table 144 Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 145 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 146 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 147 Forecast Retail E-Commerce by Channel: Value 2024-2029
  • Table 148 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
  • Table 149 Forecast Retail E-Commerce by Product: Value 2024-2029
  • Table 150 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029