Sweet Spreads in Hungary

Retail sales of sweet spreads are set to see continue growth in volume terms in 2024, with chocolate spreads leading the way. Here, Nutella (Ferrero) is by far the dominant player, with smaller contributions from a host of private label alternatives, including those by Tesco, Spar and Lidl. Despite the fact that consumers remain budget conscious when it came to food purchases, the brand’s value share continues to expand, due to its ability to garner a high degree of customer loyalty.

The publisher's Sweet Spreads in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2024 directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sweet Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.