Frozen Pizza Production in the US - Industry Market Research Report

Fresh slice: Expected improvements in flash-freezing, packaging and dough-processing technology will help operators maintain revenue growth

Frozen pizza producers contended with challenging operating conditions over the past five years, as rising competition from pizzerias, changing consumer tastes and rising health consciousness have gradually reduced the growth in demand for processed or frozen foods. Rising disposable income levels enabled more consumers to order takeout or delivery from pizzerias, which further reduced demand for frozen, store-bought pizzas. In response, operators have reformulated existing products to reduce excess sodium and preservatives, while introducing new pizza varieties made with organic or all-natural ingredients. In 2020, the COVID-19 crisis caused improving macroeconomic conditions during the period to sharply reverse. However, operators actually benefited from the downturn, growing 13.3% in 2020 alone as many consumers opted for easy at-home dining options amid widespread restaurant closures. Overall, revenue is expected to grow at a CAGR of 3.8% to an estimated $6.4 billion through the end of 2023, including a 0.4% slip in 2023 alone. Frozen pizza operators produce pizzas, which are then frozen, packaged and distributed to downstream markets including grocery wholesalers, supermarkets and other retailers. This industry excludes refrigerated pizzas. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.