Plant & Flower Growing in the US - Industry Market Research Report

From seed: Falling imports will ease domestic competition by a degree

Plant and flower growers have contended with volatile agricultural prices, weakening demand from florists and an influx of low-cost imports through the end of 2023. However, COVID-19 led to a surge in plant and flower growth due to a jump in demand for home improvement materials and landscaping services. Also, plant and flower growers occupy a position of strong bargaining power in the supply chain, selling primary products predominantly to wholesales, but more importantly, not to processors. Amid the pandemic, agricultural operators who sold primarily to processors endured stiff price drops due to bottlenecks in processing capacity causing raw inputs to flood the farm gate. This was different for growers in this industry. In turn, plant and flower grower revenue has inched up at a CAGR of 0.9% to reach $18.5 billion in 2023, including 0.2% growth in 2023 alone.

Plant and flower growers produce horticulture and floriculture plants for sale. They grow nursery plants, including trees and shrubs; flowering plants, like foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, like Christmas trees and cottonwoods. These plants can be grown under cover or in an open field.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.