+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Eyewear in Thailand

  • PDF Icon

    Report

  • 37 Pages
  • May 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 2395103
Demand for eyewear in Thailand continues to recover in 2024. Though the market remains somewhat hindered by economic uncertainty and cautious spending behaviour amid economic uncertainty, eased restrictions have pushed a fuller return to pre-pandemic patterns and habits. The result is increasing optimism in the local market. The return to offices, schools, out-of-home socialising and travel are supporting demand across all eyewear categories - especially in sunglasses.

The Eyewear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Eyewear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2019-2024
  • Table 2 Sales of Eyewear by Category: Value 2019-2024
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Eyewear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Eyewear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Eyewear: % Value 2020-2023
  • Table 7 Distribution of Eyewear by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Eyewear by Category: Value 2024-2029
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN THAILANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Brands respond to diverse demand among contact-lens wearers
  • Several new launches flood the marketplace and players invest more celebrity endorsement
  • Promotions and rewards support sales and boost interest with e-commerce activity gaining pace
PROSPECTS AND OPPORTUNITIES
  • Brand ambassadors and presenters will become more prevalent as players seek to build awareness
  • Greater investment in omnichannel strategies and competitive pricing strategies
  • Farsightedness and fashion hold potential for greater growth opportunities, and younger generations will prompt new design
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2019-2024
  • Table 13 Sales of Contact Lenses by Category: Value 2019-2024
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2019-2024
  • Table 16 Sales of Contact Lens Solutions: Value 2019-2024
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2019-2024
  • Table 18 Sales of Contact Lenses by Type: % Value 2019-2024
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2019-2024
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2019-2024
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2019-2024
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2019-2024
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2019-2023
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2020-2023
  • Table 25 Distribution of Contact Lenses by Format: % Value 2019-2024
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2019-2024
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2024-2029
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2024-2029
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2024-2029
SPECTACLES IN THAILANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer lifestyles contribute to growth in spectacles and players focus on communication
  • Innovations support performance of progressive lenses and myopia lenses
  • Premiumisation trends spur growth in spectacles, and e-commerce faces challenges
PROSPECTS AND OPPORTUNITIES
  • Consumer preferences to become increasingly sophisticated as competition heats up and education improves
  • Asian-fit, Thailand-focused limited collections set to gain visibility
  • Digitalisation trends will continue to propel demand in spectacles, and celebrity-endorsement trend will accelerate
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2019-2024
  • Table 34 Sales of Spectacles by Category: Value 2019-2024
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Spectacles by Category: % Value Growth 2019-2024
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2019-2024
  • Table 38 NBO Company Shares of Spectacles: % Value 2019-2023
  • Table 39 LBN Brand Shares of Spectacles: % Value 2020-2023
  • Table 40 Distribution of Spectacles by Format: % Value 2019-2024
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2024-2029
  • Table 42 Forecast Sales of Spectacles by Category: Value 2024-2029
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2024-2029
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2024-2029
SUNGLASSES IN THAILANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive momentum continues in 2024 for sunglasses
  • Fashion-focus helps drive demand as e-commerce struggles
  • Return to outdoor activities boosts sales in sunglasses in 2024
PROSPECTS AND OPPORTUNITIES
  • International players will maintain leadership
  • Store-based outlets to remain significant while social media becomes increasingly important for marketing
  • Greater availability of multi-functional spectacles, transition lenses and photochromic lenses set to hinder performance in sunglasses
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2019-2024
  • Table 46 Sales of Sunglasses: Value 2019-2024
  • Table 47 Sales of Sunglasses: % Volume Growth 2019-2024
  • Table 48 Sales of Sunglasses: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Sunglasses: % Value 2019-2023
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2020-2023
  • Table 51 Distribution of Sunglasses by Format: % Value 2019-2024
  • Table 52 Forecast Sales of Sunglasses: Volume 2024-2029
  • Table 53 Forecast Sales of Sunglasses: Value 2024-2029
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2024-2029
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2024-2029