Flower & Nursery Stock Wholesaling in the US - Industry Market Research Report

Out of Stock: Intensifying External Competition Will Limit Industry Growth

Flower and nursery stock wholesaling have struggled to remain relevant within the supply chain because of restructuring and consolidation in upstream and downstream industries. Traditional sales channels, like suppliers and importers that sell flowers and nursery stock in bulk to wholesalers, have been experiencing shrinking sales, making up less than half of total industry transactions. Suppliers and importers have increasingly sold premade products to retailers directly, bypassing industry companies and causing many companies to leave the industry. Despite these challenges, flower and nursery stock wholesalers have remained relevant by lowering prices and focusing on offering unique products and services. Still, industry-wide revenue has fallen at a CAGR of 0.5% to $16.2 billion over the past five years, including a 0.5% decrease in 2023. Companies in this industry sell flowers, nursery stock and florists' supplies to retail outlets. Distributors purchase flowers and nursery stock from farmers and buy florists' supplies from various manufacturers. This industry doesn't grow flowers or plants, nor does it distribute Christmas trees, plant seeds or bulbs. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.