Fruit & Vegetable Markets in the US - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

A bushel short: Strong external competition will underpin revenue growth

Operators in the Fruit and Vegetable Markets industry tend to be small, local vendors that sell fruit, vegetables, meat, dairy and various frozen products predominately to households and individuals. Industry revenue has rose at a CAGR of 2.2% to reach an estimated $6.5 billion in 2023, when revenue is expected to fall 1.0%. While per capita consumption of fruits and vegetables has declined during the same period, the prices of key industry products have increased, facilitating industry growth. The COVID-19 pandemic led to a decline in sales as many industry operators closed while others imposed significant shopping restrictions. Likewise, many customers reduced their spending on premium products while others chose to shop online for safety reasons. As industry establishments have reopened following widely available coronavirus vaccines, industry revenue has grown.

Fruit and vegetable vendors sell a variety of produce, meats and other items through stands, farmers' markets and retail locations where products are sold directly to the public. The industry's permanent stands and markets are small and individually owned. This unique industry generates revenue from the sale of fruits and vegetables and excludes sales of produce from supermarkets, grocery stores and mass merchandisers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.