Dollar & Variety Stores in the US - Market Research Report (2014-2029)

Feeling Thrifty: Smaller Companies and Single-Branch Operators Are Less Likely to Sustain Revenue Gains

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Dollar and variety stores have experienced growth over the past five years, as stores adopt new strategies to sustain growth. The most substantial platform for change within the industry has been its customer base. While dollar stores have historically targeted low-income earners, this consumer pool has expanded in recent years to include middle-class and even some high-income earners. Also, expansion in industry product portfolios to include different categories, such as healthcare products, has enabled larger operators to compete with other discount retailers. Overall, the combination of these trends has driven growth. As a result, total industry revenue is expected to increase at a CAGR of 3.9% to $114.2 billion, including an increase of 1.7% in 2023 alone, with profit set to account for 4.6% of revenue.

This industry retails general merchandise, such as apparel, automotive parts, dry goods, hardware, groceries and home furnishings. Typically, industry operators retail these goods at discounted prices. The industry does not include department stores, warehouse clubs or grocery stores.