Advertising agencies benefitted from rising consumer spending, corporate profit and per capita disposable income in recent years. Despite the outbreak of COVID-19 and falling advertising expenditure in 2020, revenue grew in 2020 as companies demanded creative services for COVID-19-focused marketing campaigns. Industry-wide revenue has been growing at a CAGR of 2.5% over the past five years and is expected to total $73.3 billion in 2023, when revenue will jump by an estimated 0.4% and profit will dip to 6.9%.Going viral: The rising popularity of connected TV ads will be a boon for advertising agencies
Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
ABOUT THIS INDUSTRY- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
INDUSTRY PERFORMANCE
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
- Supply Chain
- Products & Services
- Demand Determinants
- Major Markets
- International Trade
- Business Locations
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Basis of Competition
- Barriers to Entry
- Industry Globalization
OPERATING CONDITIONS
- Capital Intensity
- Technology & Systems
- Revenue Volatility
- Regulation & Policy
- Industry Assistance
- Industry Data
- Annual Change
- Key Ratios
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Omnicom Group Inc.
- Wpp Plc
- Alliance Data Systems Corp
- Publicis Groupe SA
- Chamberlain Marketing Group
- Interpublic Group Of Companies, Inc.
- Hearst Communications Inc.
- Arnold Worldwide
- Cramer-Krasselt
- Boostability Inc.
- Burrell Communications Group LLC
- Sage Communication LLC
- Didit.com Inc.
- Acronym Media Inc.
- Creative Studio Promotions
Methodology
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