Direct Mail Advertising in the US - Industry Market Research Report

Free Sample: Increased Digital Integration Will Benefit Industry Operators

Direct Mail Advertisers commonly provide a less expensive alternative to traditional advertising outlets, such as TV, radio and magazines, by delivering customized marketing materials and coupons straight to consumers' doorsteps via post. Even so, increasing competition from digital advertising threatens the industry. Recent declines in advertising expenditure caused by the 2020 pandemic darkened the industry's prospects. These factors caused revenue to fall at a CAGR of 2.4% to $10.1 billion over the past five years, dropping 2.0% in 2023 alone. Direct mail advertisers distribute advertising materials (e. g. coupons, flyers and samples) or specialty items (e. g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.