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Dog Food in Turkey

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    Report

  • 28 Pages
  • May 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2398423
Dog food in Turkey is feeling the impact of the slowed expansion of the pet dog population in 2024, as the full return to pre-pandemic routines and rising living costs have recently undermined the inclination to acquire new pets for many people. Having a dog, especially a medium- or large-size dog, size and big size dog, is becoming more expensive in terms of pet food. Moreover, as average house-size and households are getting smaller, many Turkish consumers are opting for cats over dogs.

The Dog Food in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dog Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales see continued slowed growth while stray dogs support sales in lower-priced products
  • Economy dry dog food on the rise
  • Healthy raw food expands, while frozen food start-ups see success
PROSPECTS AND OPPORTUNITIES
  • Therapeutic dog food set to see further strong growth
  • Innovation in snacks and eco-friendly packaging will pick up pace
  • Economy segment will continue to benefit from widespread feeding of stray dogs
CATEGORY INDICATORS
  • Table 1 Dog Owning Households: % Analysis 2019-2024
  • Table 2 Dog Population 2019-2024
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 1 Dog Food by Price Band 2024
  • Table 4 Sales of Dog Food by Category: Volume 2019-2024
  • Table 5 Sales of Dog Food by Category: Value 2019-2024
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2019-2024
  • Table 7 Sales of Dog Food by Category: % Value Growth 2019-2024
  • Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
  • Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
  • Table 10 NBO Company Shares of Dog Food: % Value 2019-2023
  • Table 11 LBN Brand Shares of Dog Food: % Value 2020-2023
  • Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
  • Table 13 Distribution of Dog Food by Format: % Value 2019-2024
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2024-2029
  • Table 15 Forecast Sales of Dog Food by Category: Value 2024-2029
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
PET CARE IN TURKEY
EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2019-2024
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2019-2024
  • Table 20 Sales of Pet Care by Category: Value 2019-2024
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 22 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 23 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 24 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 28 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources