Consumer appliances in Chile is witnessing a normalisation of demand in 2023 following several years of fluctuating growth rates. The first two years of the pandemic resulted in a surge in sales for many categories due to prolonged home seclusion. 2021 was particularly beneficial, due to various government subsidies to support the local economy, encouraging Chileans to invest in various appliances while they had access to greater financial liquidity.
The Consumer Appliances in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN CHILEDISCLAIMERREFRIGERATION APPLIANCES IN CHILEKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN CHILEKEY DATA FINDINGSDISHWASHERS IN CHILEKEY DATA FINDINGSLARGE COOKING APPLIANCES IN CHILEKEY DATA FINDINGSMICROWAVES IN CHILEKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN CHILEKEY DATA FINDINGSSMALL COOKING APPLIANCES IN CHILEKEY DATA FINDINGSVACUUM CLEANERS IN CHILEKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN CHILEKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN CHILEKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
- Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
- Table 11 Sales of Small Appliances by Category: Volume 2018-2023
- Table 12 Sales of Small Appliances by Category: Value 2018-2023
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
- Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
- Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
- Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
- Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
- Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
- Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Improving sales of refrigeration appliances following 2022’s correction
- Players push volumes through competitive prices, while some brands follow premiumisation strategies
- Chile’s REP law has potential to place pressure on manufacturers and increase barrier to entry for new brands
PROSPECTS AND OPPORTUNITIES
- Positive outlook as consumers look to make replacement purchases
- Price promotions to maintain volume sales heading into the forecast period
- Brands likely to expand customised ranges over the forecast period
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
- Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
- Table 37 Sales of Freezers by Format: % Volume 2018-2023
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
- Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
- Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
- Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
- Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
- Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
- Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
- Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
- Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
- Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
- Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Tentative return to growth following 2022’s drastic declines
- Most dynamic performance by automatic washer dryers driven by single-person households
- Top-loading format continues to drive sales of automatic washing machines
PROSPECTS AND OPPORTUNITIES
- Full recovery in volumes but value growth will be subdued by more affordable brands entering the category
- Brand rankings unlikely to change at the top due to consumer trust and loyalty
- Smart features likely to be increasingly explored
CATEGORY DATA
- Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
- Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
- Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
- Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
- Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
- Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
- Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
- Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
- Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
- Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
- Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
- Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
- Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
- Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
- Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
- Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Growing demand for dishwashers, but more dynamic value growth is driven by price increases
- Despite low penetration, dishwashers increasingly valued for convenience and water-saving attributes
- Three main brands dominate demand for dishwashers
PROSPECTS AND OPPORTUNITIES
- Low household penetration offers potential for stronger growth
- Chile’s REP law has potential to place pressure on manufacturers and increase barrier to entry for new brands
- In-store experience to help less established brands and new entrants gain foothold
CATEGORY DATA
- Table 69 Sales of Dishwashers by Category: Volume 2018-2023
- Table 70 Sales of Dishwashers by Category: Value 2018-2023
- Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
- Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
- Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
- Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
- Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
- Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
- Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
- Table 78 Production of Dishwashers: Total Volume 2018-2023
- Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
- Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
- Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
- Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Tentative return to growth following 2020’s drastic declines
- Players attempt to address EPR Law
- Cultural change in face of technological advances
PROSPECTS AND OPPORTUNITIES
- Growing real estate market to support increasing demand for large cooking appliances
- Competitive Chinese brands increasingly favoured but new law might hinder further new entries
- B2B sales could hinder stronger retail demand
CATEGORY DATA
- Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
- Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
- Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
- Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
- Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
- Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
- Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
- Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
- Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
- Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
- Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
- Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
- Table 96 NBO Company Shares of Cookers: % Volume 2019-2023
- Table 97 NBO Company Shares of Range Cookers: % Volume 2019-2023
- Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
- Table 99 Production of Large Cooking Appliances: Total Volume 2018-2023
- Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
- Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
- Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Flat growth for microwaves due to fairly high penetration of local households
- Thomas remains leading brand in consolidated competitive landscape
- The search for diversification
PROSPECTS AND OPPORTUNITIES
- Microwaves will struggle to achieve stronger growth over the forecast period
- Private label to remain acceptable option for price-sensitive Chileans
- Omnichannel strategy to push sales likely to be remain prevalent
CATEGORY DATA
- Table 104 Sales of Microwaves by Category: Volume 2018-2023
- Table 105 Sales of Microwaves by Category: Value 2018-2023
- Table 106 Sales of Microwaves by Category: % Volume Growth 2018-2023
- Table 107 Sales of Microwaves by Category: % Value Growth 2018-2023
- Table 108 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
- Table 109 NBO Company Shares of Microwaves: % Volume 2019-2023
- Table 110 LBN Brand Shares of Microwaves: % Volume 2020-2023
- Table 111 Distribution of Microwaves by Format: % Volume 2018-2023
- Table 112 Production of Microwaves: Total Volume 2018-2023
- Table 113 Forecast Sales of Microwaves by Category: Volume 2023-2028
- Table 114 Forecast Sales of Microwaves by Category: Value 2023-2028
- Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
- Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Solid demand for convenient and time-saving food preparation appliances
- Dynamic performance by slow juicers driven by health trend
- Consumer trust ensures fairly consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
- Further demand to be driven by real estate market and rise of single-person households
- Potential for smart appliances to emerge over the forecast period
- Room for private label to grow with basic models of acceptable quality
CATEGORY DATA
- Table 117 Sales of Food Preparation Appliances by Category: Volume 2018-2023
- Table 118 Sales of Food Preparation Appliances by Category: Value 2018-2023
- Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
- Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
- Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
- Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
- Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
- Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
- Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
- Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
- Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Recovery for small cooking appliances following 2022’s drastic declines
- Rise of coffee culture drives up demand for coffee machines in Chile
- Deep fat fryers continues to lose ground due to health trends
PROSPECTS AND OPPORTUNITIES
- Solid growth predicted for small cooking appliances over the forecast period
- Light fryers and breadmakers to continue penetrating local households
- Private label offers further potential by attracting price-sensitive consumers
CATEGORY DATA
- Table 128 Sales of Small Cooking Appliances by Category: Volume 2018-2023
- Table 129 Sales of Small Cooking Appliances by Category: Value 2018-2023
- Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
- Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
- Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
- Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
- Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
- Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
- Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Heightened focus on hygiene in the home and real estate market are driving demand for vacuum cleaners
- Robotic vacuum cleaners returns to dynamic growth
- Health and wellness trend drives interest in models with specific features
PROSPECTS AND OPPORTUNITIES
- Solid future growth supported by real estate development and hygiene trends
- Further growth potential of robotic vacuum cleaners likely to attract new players
- Retail e-commerce as a gateway for new entrants
CATEGORY DATA
- Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
- Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
- Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
- Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
- Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
- Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
- Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
- Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
- Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
- Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
- Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
- Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Rebound for personal care appliances as consumers remain cautious of spending on non-essential services
- Electric facial cleansers continues to record strong growth from a low base, while demand for hair care appliances stabilises
- Brand value remains important, as Chileans search for products that inspire quality
PROSPECTS AND OPPORTUNITIES
- Stable demand for personal care appliances as Chileans focus on appearance and wellbeing
- Despite dominance of leading brands, category is likely to attract new entries
- Leading retailers are key to accessing wider consumer base
CATEGORY DATA
- Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
- Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
- Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
- Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
- Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
- Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
- Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
- Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
- Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
- Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
- Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
- Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
- Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Despite declines for the dominant cooling fans, overall demand remains high, driven by high temperatures and new brands with competitive prices
- Chileans increasingly turn to energy-efficient models of air conditioners
- Smart options emerging to attract early adopters of innovation
PROSPECTS AND OPPORTUNITIES
- Cooling fans will continue to drive demand but falling prices of air conditioners will increase household penetration
- Air purifiers set to gain further momentum in polluted environments
- The increasing search for multifunctional air treatment products
CATEGORY DATA
- Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
- Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
- Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
- Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
- Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
- Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
- Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
- Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
- Table 172 Production of Air Conditioners: Total Volume 2018-2023
- Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
- Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
- Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
- Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
