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Home Care in Canada

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    Report

  • 63 Pages
  • February 2025
  • Region: Canada
  • Euromonitor International
  • ID: 2477305
Home care saw marginal growth in both volume and value sales in Canada in 2024, having seen value growth driven by significant price increases in the previous year. In 2024, demand was dampened by consumers reining in and cutting back on spending in response to the increased cost of living, including high prices for essentials such as groceries and housing.

The Home Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Laundry care struggles as cost of living weighs on consumers
  • Perceived as eco-friendly, laundry sheets are gaining traction with consumers
  • Brands offering liquid detergents in refillable packaging, and aromatic ingredients
PROSPECTS AND OPPORTUNITIES
  • Steady single-digit growth expected over forecast period with tailwinds from immigration
  • Procter & Gamble dominates category through brand and distribution strength
  • E-commerce set to grow, benefitting from retailer investment
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dishwashing value sales fall off despite immigration-led population growth
  • Canadian players active in developing sustainable dish care products
  • Automatic dishwashing sees decline despite increasing penetration of dishwashers
PROSPECTS AND OPPORTUNITIES
  • Dishwasher penetration expected to increase and support category growth
  • International brands expected to maintain dominance in dishwashing
  • E-commerce set to benefit from consumer interest and retailer investment
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2019-2024
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Surface care delivers marginal value growth, driven by kitchen and multi-purpose cleaners
  • Canadian players introducing innovative, eco-friendly cleaning solutions
  • E-commerce sees continued growth as grocery retailers expand delivery options
PROSPECTS AND OPPORTUNITIES
  • Surface care set to see growth
  • Eco-friendly product options expected to see more growth driven by sustainability trend
  • Large US-based consumer product companies expected to maintain dominance
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2019-2024
  • Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bleach value and volume sales fall off after large price increases in 2022 and 2023
  • Concentrated bleach products are favoured by consumers
  • Clorox expected to maintain market leadership through brand and distribution strength
PROSPECTS AND OPPORTUNITIES
  • Bleach expected to see value and volume declines despite boost from immigration
  • Private label is a strong player, competing on price and shelf positioning
  • Daily cleaning habit has declined, but has found a level of support that may contribute to demand
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2019-2024
  • Table 45 Sales of Bleach: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 48 Forecast Sales of Bleach: Value 2024-2029
  • Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decreases in value and volume as consumers focus on essentials
  • Canadian players active in category with sustainable and innovative products
  • E-commerce sees decline but remains a key channel in a competitive environment
PROSPECTS AND OPPORTUNITIES
  • Limited prospects despite population growth
  • Adoption of technology such as smart toilets expected to help reduce demand for toilet care over forecast period
  • International players set to maintain dominance over forecast period
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2019-2024
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Polishes sees decline as consumers focus on essential home care products
  • Shoe polish under pressure from casualisation trend and relaxation of workplace dress codes
  • Metal polishes declines, but finds support from popularity of stainless steel appliances
PROSPECTS AND OPPORTUNITIES
  • Polishes faces headwinds from multi-purpose cleaners
  • Shoe polish set to see further decline as casualisation trend continues
  • E-commerce supports polishes by making products easier to find and buy
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2019-2024
  • Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Air care struggles after pandemic gains, as consumers focus on essentials
  • Brands continue to launch fresh scents to appeal to consumers
  • SC Johnson & Son invests in Canadian production of Glade products
PROSPECTS AND OPPORTUNITIES
  • Air care expected to recover over the forecast period and deliver robust growth
  • Car fresheners projected to lag as younger generations show less interest in car ownership
  • Name brands expected to continue to dominate as private label struggles to generate strong interest amongst consumers
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2019-2024
  • Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 65 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home insecticides sees moderate value growth driven by increased insect populations
  • Insect repellent devices present a headwind for home insecticides
  • Spray/aerosol insecticides sees growth as warmer weather boosts flying insect populations
PROSPECTS AND OPPORTUNITIES
  • Home insecticides expected to see stagnation with headwinds from insect repellent devices and DIY solutions
  • SC Johnson & Son set to maintain market leadership through brand and distribution strength
  • Home insecticides category expects headwinds from digital pest control services
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029