Sports Nutrition Foods and Drinks - Global Strategic Business Report

Protein-Based Sports and Fitness Nutrition Products Dominate the Market

The global market for Sports Nutrition Foods and Drinks was valued at US$101.6 Billion in 2024 and is projected to reach US$149.9 Billion by 2030, growing at a CAGR of 6.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Sports Nutrition Foods and Drinks market.

Global Sports Nutrition Foods and Drinks Market - Key Trends & Drivers Summarized

Sports nutrition foods and drinks are specialized products designed to enhance athletic performance, improve recovery times, and support overall health and fitness goals. These products include protein powders, energy bars, hydration drinks, and electrolyte-replacement beverages, each formulated to meet the specific nutritional needs of athletes and active individuals. Protein powders, derived from sources like whey, soy, and pea, are crucial for muscle repair and growth. Energy bars and gels provide a quick source of carbohydrates, essential for sustained energy during prolonged physical activities. Hydration drinks, often enriched with electrolytes, help maintain fluid balance and prevent dehydration, which is critical for optimal performance and endurance. The sports nutrition market has evolved significantly, with a growing emphasis on products that are not only effective but also convenient and tailored to individual dietary preferences and restrictions.

The evolution of sports nutrition foods and drinks has been driven by advancements in nutritional science and a deeper understanding of the physiological demands of various sports. Manufacturers are increasingly using high-quality, natural ingredients and avoiding artificial additives to cater to the health-conscious consumer. Innovations such as plant-based protein powders and allergen-free formulations have broadened the market's appeal, making these products accessible to vegans, vegetarians, and individuals with food sensitivities. Additionally, the development of functional ingredients like branched-chain amino acids (BCAAs), beta-alanine, and creatine has enhanced the efficacy of sports nutrition products, helping athletes improve performance, reduce fatigue, and accelerate recovery. The rise of personalized nutrition, supported by technology and data analytics, allows for more tailored dietary recommendations, further driving consumer interest and engagement.

The growth in the sports nutrition foods and drinks market is driven by several factors, including the increasing popularity of fitness and wellness activities, advancements in product formulation, and expanding consumer awareness of the benefits of sports nutrition. The surge in gym memberships, the rise of endurance sports like marathons and triathlons, and the growing trend of recreational and competitive sports participation have significantly boosted the demand for performance-enhancing nutrition products. Technological advancements in product formulation have enabled the creation of more effective and diverse offerings, catering to a wide range of athletic needs and dietary preferences. Additionally, growing consumer awareness, fueled by social media and fitness influencers, has highlighted the importance of proper nutrition in achieving fitness goals, leading to greater adoption of sports nutrition products. The increasing availability of these products through various distribution channels, including online platforms and specialty retail stores, has further supported market growth. These factors collectively underscore the dynamic expansion of the sports nutrition foods and drinks market, highlighting its critical role in supporting the health and performance of athletes and fitness enthusiasts worldwide.

Report Scope

The report analyzes the Sports Nutrition Foods and Drinks market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Product Segment (Sports Nutrition, Sports/Energy Foods, Sports/Energy Drinks); Distribution Channel (Offline, Online); End-Use (Athletes, Bodybuilders, Lifestyle Users, Recreational Users).

Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Sports Nutrition segment, which is expected to reach US$30.4 Billion by 2030 with a CAGR of a 5.5%. The Sports/Energy Foods segment is also set to grow at 7.5% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $46.6 Billion in 2024, and China, forecasted to grow at an impressive 8.5% CAGR to reach $20.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Sports Nutrition Foods and Drinks Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Sports Nutrition Foods and Drinks Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Sports Nutrition Foods and Drinks Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Abbott Laboratories, Inc., Amway Corporation, Ajinomoto Co., Inc., Abbott Nutrition, Atkins Nutritionals, Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 341 companies featured in this Sports Nutrition Foods and Drinks market report include:

• Abbott Laboratories, Inc.
• Amway Corporation
• Ajinomoto Co., Inc.
• Abbott Nutrition
• Atkins Nutritionals, Inc.
• AriZona Beverage Company
• Advanced Sports Nutrition Co.
• Bactolac Pharmaceuticals, Inc.
• Atlantic Essential Products, Inc.
• 4 Dimension Nutrition, Inc.
• A.B.B. American Body Building LLC
• Amino Vital
• AST Sports Science
• Bio-Engineered Supplements and Nutrition, Inc. (BSN)
• 12WBT Pty Limited

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry