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Home and Garden in Singapore

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    Report

  • 41 Pages
  • May 2024
  • Region: Singapore
  • Euromonitor International
  • ID: 2508062
In 2023, home and garden in Singapore faced a slight slowdown in current value growth due to various factors, including global supply chain disruptions, rising inflation, and weakened foreign demand. These challenges contributed to a deceleration in the country’s economic development, exacerbated by tightening monetary policy and ongoing economic uncertainties. Government revenues decreased, while public expenditure saw a notable decline, reflecting the broader economic downturn.

The Home and Garden in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2018-2023
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gardening gains traction due to its positioning as an attractive hobby
  • The mix of the jungle trend and quiet luxury drive growth for indoor plants
  • Bio-Flora witnesses growth due to its commitment to new product development
PROSPECTS AND OPPORTUNITIES
  • Gardening as a hobby expected to see saturation, hampering growth
  • Fertiliser set to see a strong slowdown due to regulations and competition
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2018-2023
  • Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 14 Distribution of Gardening by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Housing trends and consumer preference drive growth for bedroom furniture
  • Barbecues sees growth, as barbecuing is a cherished outdoor activity
  • Sofa beds witnesses growth due to the convenience offered
PROSPECTS AND OPPORTUNITIES
  • Home furnishings set to be challenged by economic and logistical factors
  • E-commerce anticipated to continue gaining share of distribution
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wooden flooring sustains growth, as it is valued by Singaporeans
  • Wallpaper sees an increase in demand due its affordability
  • Kitchen redesigns drive growth for kitchen sinks
PROSPECTS AND OPPORTUNITIES
  • Home improvement to be impacted by people spending more time outdoors
  • E-commerce expected to flourish due to fast-paced lifestyles
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2018-2023
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Singaporeans’ complex relationship with cooking drives sales of kitchenware
  • Retail offline sales witness growth as people value tactile experiences
  • Food storage solutions prioritised to store food in an effective way
PROSPECTS AND OPPORTUNITIES
  • Advances in food technology expected to impact growth of homewares
  • Growth for functional and space-saving homewares anticipated
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2018-2023
  • Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 34 Sales of Homewares by Material: % Value 2018-2023
  • Table 35 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 37 Distribution of Homewares by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028