Video Games in South Africa

Video games in South Africa continued to see strong growth in retail current value terms in 2023. Video games hardware saw the strongest increase, with the category continuing to benefit from the dynamic growth of the next-generation consoles PlayStation 5, and Xbox Series X. Although these static consoles were released in 2020, many consumers in South Africa only started to purchase these products a few years after their initial release, which resulted in growth within the category.

The Video Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.