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Home Care in Tunisia

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    Report

  • 50 Pages
  • February 2025
  • Region: Tunisia
  • Euromonitor International
  • ID: 2508090
Home care volume sales in Tunisia slowed down in 2024 amid inflationary pressures and price increases across most categories. There was a notable decrease in Tunisian purchasing power as consumers grappled with the high cost of living. Niche categories were still able to perform well by attracting upper income consumers, resulting in healthy growth in both volume and current value terms.

The Home Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Resurgence of unpackaged laundry detergents after several years of absence
  • Promotional strategies boost sales of laundry products
  • Laundry aids remains a niche in laundry care
PROSPECTS AND OPPORTUNITIES
  • Bar detergents remain popular in Tunisia
  • Hand wash detergents face decline
  • Concentrated laundry detergents to enjoy steady growth
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Domestic brands spearhead growth in hand dishwashing
  • Specialised hand dishwashing products emerge in modern grocery retailers
  • Hand dishwashing is notable for international brands and private label
PROSPECTS AND OPPORTUNITIES
  • Growing presence of private label is anticipated
  • Unpackaged hand dishwashing products are main threat
  • Strong competition between incumbent brands
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2019-2024
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Young couples support surface care in modern grocery retailers
  • Fierce competition between leading brands in surface care
  • Lacklustre performance in home care wipes
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for surface care
  • Niche categories are expected to develop
  • Promotional strategies will remain key to future sales growth
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2019-2024
  • Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slowdown in bleach sales over 2024
  • Private label enters the bleach category
  • Rising demand for bleach in modern grocery retailers and discounters
PROSPECTS AND OPPORTUNITIES
  • Innovation is expected to focus on non-chlorine bleach
  • Stagnation in consumer demand due to shift towards specialised cleaning products with bleach
  • Low- and middle-income groups to remain core bleach buyers
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2019-2024
  • Table 42 Sales of Bleach: % Value Growth 2019-2024
  • Table 43 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 45 Forecast Sales of Bleach: Value 2024-2029
  • Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Expansion of toilet care brands in traditional grocery retailers
  • Local players ramp up developments as competition intensifies
  • Toilet liquid/foam is most popular product
PROSPECTS AND OPPORTUNITIES
  • Private label to expand over the forecast period
  • Health and hygiene focus will boost toilet care sector
  • Multinational brands have a strong presence within toilet care
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2019-2024
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shoe polish remains the biggest category with an absence of local players
  • Furniture polish shows good performance despite the lack of promotion
  • Modern grocery retailers lead in distribution
PROSPECTS AND OPPORTUNITIES
  • Floor polishes face promising outlook
  • Rising average unit prices to support value growth
  • Growing interest among international players
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2019-2024
  • Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales slow due to higher prices
  • Liquid air care records the highest growth
  • Specialised stores support development of air care
PROSPECTS AND OPPORTUNITIES
  • Other air care faces a bright outlook
  • Car air care to enjoy solid performance
  • Economy lines to perform well in upcoming years
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2019-2024
  • Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Lower levels of municipal waste management drives home insecticides sales
  • Spray/aerosol home insecticides are popular choice
  • Growing interest in home insecticide baits
PROSPECTS AND OPPORTUNITIES
  • Manufacturers to focus on developing nature-friendly products with fewer chemicals
  • Advertising and promotion play an important role within home insecticides
  • Electric insecticides are the popular choice among families
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029