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Luxury Goods in Switzerland

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    Report

  • 41 Pages
  • November 2024
  • Region: Switzerland
  • Euromonitor International
  • ID: 2509890
Switzerland’s economy has seen a moderate recovery in 2024 with low GDP growth. This provided a boost to consumer confidence although many consumers remain conservative in their non-essential spending. The performance of luxury goods has reflected this trend in 2024 with limited growth in most categories, although experiential luxury has been the standout performer as consumers have shown a growing willingness to spend on experiences over material goods.

The Luxury Goods in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2019-2024
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers favour luxury hotels offering special experiences and a chance to unwind and relax
  • Mandarin Oriental Savoy reopens catapulting the hotel chain into the lead in experiential luxury
  • Consumers value experience and ethics over status
PROSPECTS AND OPPORTUNITIES
  • An improving global economy should benefit experiential luxury
  • Sustainable luxury set to become an important differentiating factor
  • New openings aligned with evolving trends present strong growth opportunities for luxury hotels
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic pressures and a changing approach to alcohol consumption limits volume growth
  • Healthy living trend shapes demand for alcoholic drinks
  • Consumers looking for premiumisation through exclusivity and the use of local and sustainable ingredients
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for fine wines/champagne and spirits but challenges remain
  • Healthy living trend hangs over the future of the alcoholic drinks industry
  • Focus on experiential and exclusivity aspects set to drive sales of local fine wines and luxury spirits
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shifts in consumer behaviour and a weak economy limits sales of premium and luxury cars
  • Little change in the competitive landscape due to established brand loyalty
  • Electric vehicles struggling to take off in luxury cars despite consumers becoming more eco-conscious
PROSPECTS AND OPPORTUNITIES
  • Changing trends and behaviours expected to influence the future of premium and luxury cars
  • Functionality, comfort and sustainability set to be the key focus of innovation over the forecast period
  • The future of electric vehicles under scrutiny as consumers remain sceptical
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear) benefits from premiumisation.
  • Luxury eyewear sees moderate growth fuelled by innovative designs in sunglasses
  • Luxury jewellery sales stall due to economic pressures
  • Luxury leather goods benefits from tourism recovery
  • Luxury wearables electronics sees slower growth due to a lack of significant new product launches in 2024
  • Innovation keeps luxury timepieces ticking but volume growth slows
  • Digitisation eats away at sales of luxury writing instruments and stationery
  • Super premium beauty and personal care sees slower growth as the category faces increased competition from alternative products and services
PROSPECTS AND OPPORTUNITIES
  • Growth of personal luxury to remain moderate over the forecast period
  • New technologies expected to open up new growth opportunities
  • Growing sustainability trend to present challenges and opportunities
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2019-2024
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
  • Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029