Sign & Banner Manufacturing Franchises in the US - Industry Market Research Report

Warning Signs: a Growing Downstream Preference for Digital Signage Will Likely Limit the Potential of Franchises

The Sign and Banner Manufacturing Franchises industry has exhibited a steep decline over the past five years. The industry's struggles have had little to do with demand for signage, which has actually increased steadily during the five-year period. Strong growth in advertising spending as well as steady investment in nonresidential construction have boosted demand for signs, since advertisers and most businesses exhibit some level of demand for signage. Most notably, this does not mean that the businesses participating in the industry have necessarily performed poorly overall. Instead, more of them have invested in digital printing and transitioned to providing mainly paper- and paperboard-based signage, which is not included in the industry. Over the next five years, the industry is expected to all but disappear. IBISWorld expects that only a handful of operators will remain in the industry, and the national brands that comprise the industry will shift their product lines to the extent that they enter the Printing industry (IBISWorld report 32311).
Operators in this industry primarily produce signs and displays, billboards, traffic signs and more for general advertising, traffic control and point-of-sale advertising. Reports in IBISWorld’s Business Franchise collection focus solely on the operation of franchised outlets and exclude nonfranchise data (i.e. franchise fees). They show the number of franchise outlets, franchise revenue and the average profit margin earned by franchisees.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.