Frozen Cake & Pastry Manufacturing in the US - Industry Market Research Report

Easy as pie: Rising disposable income levels will drive demand for premium-priced industry products, boosting revenue

Frozen cake and pastry manufacturers endured challenging conditions over the five years to 2023. Swelling health consciousness, changing consumer tastes and competition from fresh bakery items has hampered demand for traditional frozen cake and pastry products. In response to these trends, frozen cake and pastry manufacturers have focused on reformulating existing dessert selections with healthier, higher quality ingredients. Frozen cake and pastry manufacturers also experimented with new flavor combinations while launching single-serving varieties that appeal to a wider range of health-conscious consumers. Despite major efforts to revitalize the frozen baked desserts market, frozen cake and pastry manufacturers have continued to contend with tepid demand from consumers and intensifying competition from other industries. That's why industry revenue will dip at a CAGR of 1.6% to $7.0 billion over the past five years, despite a projected boost of 1.4% in 2023. This industry manufactures an array of frozen sweet bakery products, including soft cakes, cheesecakes, doughnuts, pies and cookies. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.