Mexico's consumer appliances sector has encountered significant challenges in 2023, though has managed to register positive growth overall in terms of volume sales. Yoelle Rojas, director of the Nuevo León Electrical Appliances Cluster (Clelac), anticipated that the year would be marked by the ongoing trend of nearshoring. The previous year witnessed substantial industry developments with announcements of new facilities and expansions by companies such as Hisense, Whirlpool, Bosch, and Danfoss.
The Consumer Appliances in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN MEXICODISCLAIMERREFRIGERATION APPLIANCES IN MEXICOKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN MEXICOKEY DATA FINDINGSDISHWASHERS IN MEXICOKEY DATA FINDINGSLARGE COOKING APPLIANCES IN MEXICOKEY DATA FINDINGSMICROWAVES IN MEXICOKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN MEXICOKEY DATA FINDINGSSMALL COOKING APPLIANCES IN MEXICOKEY DATA FINDINGSVACUUM CLEANERS IN MEXICOKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN MEXICOKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN MEXICOKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
- Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
- Table 11 Sales of Small Appliances by Category: Volume 2018-2023
- Table 12 Sales of Small Appliances by Category: Value 2018-2023
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
- Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
- Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
- Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
- Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
- Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
- Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- More time at home supports continued growth in 2023
- Extreme weather and high inflation impact progress
- Producers and consumers focus on energy-efficiency, while Mabe maintains leadership
PROSPECTS AND OPPORTUNITIES
- Samsung’s innovation presents competitive threat to Controladora Mabe
- Innovation centres on energy-saving and smart connectivity
- Discounts and promotions to remain key growth drivers as consumers remain highly price-sensitive
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
- Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
- Table 37 Sales of Freezers by Format: % Volume 2018-2023
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
- Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
- Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
- Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
- Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
- Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
- Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
- Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
- Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
- Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
- Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Work-from-home trends support growth as consumers focus on domestic efficiency, with low penetration leaving room for further expansion
- Cost-of-living crisis pushes consumers to budget-friendly options
- Players increase promotional offers, while consumers remain concerned with saving energy
PROPSECTS AND OPPORTUNITIES
- Persistent urbanisation and busier lifestyles to inform innovation
- Technological advancements aim to encourage replacement purchases
- Convenience, efficiency and connectivity as key growth drivers
CATEGORY DATA
- Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
- Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
- Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
- Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
- Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
- Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
- Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
- Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
- Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
- Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
- Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
- Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
- Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
- Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
- Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
- Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Dishwashers slowly gains ground in 2023, driven partly by property development
- Players continue to invest in e-commerce channel, as product portfolios show wider variety
- Dishwashers pushed as eco-friendly alternative to manual washing
PROSPECTS AND OPPORTUNITIES
- Low consumer interest will continue to curb growth, though potential remains for expansion
- Hisense set to open the door to more favourably-priced options
- Innovation will continue to drive progress in dishwashers
CATEGORY DATA
- Table 69 Sales of Dishwashers by Category: Volume 2018-2023
- Table 70 Sales of Dishwashers by Category: Value 2018-2023
- Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
- Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
- Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
- Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
- Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
- Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
- Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
- Table 78 Production of Dishwashers: Total Volume 2018-2023
- Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
- Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
- Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
- Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Centrality of home-life supports sales in large cooking appliances
- Health and eco-friendly trends support demand and prompt innovation
- Controladora Mabe holds on to number one spot in 2023 as players respond to increasingly sophisticated consumer demand
PROSPECTS AND OPPORTUNITIES
- Persistent price sensitivity limits growth potential, with high-end innovation set to remain niche
- Whirlpool presents challenge to Cotroladora Mabe’s overall leadership as the pace of innovation steps up
- Koblenz makes a grab for a larger slice of share
CATEGORY DATA
- Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
- Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
- Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
- Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
- Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
- Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
- Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
- Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
- Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
- Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
- Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
- Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
- Table 96 NBO Company Shares of Cookers: % Volume 2019-2023
- Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
- Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
- Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
- Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
- Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Sales of microwaves benefit from post-pandemic habits and ongoing growth in construction
- Profeco works to reassure consumers about safety of microwave cooking
- Energy efficiency and convenience remain key claims of new products
PROSPECTS AND OPPORTUNITIES
- Convenience and affordability mean more households likely to opt for microwave purchases
- Competition in microwaves set to heat up as players increase investment innovation
- LG and Teka likely to gain share, while general merchandise stores will remain leading distribution channel for microwaves
CATEGORY DATA
- Table 103 Sales of Microwaves by Category: Volume 2018-2023
- Table 104 Sales of Microwaves by Category: Value 2018-2023
- Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
- Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
- Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
- Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
- Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
- Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
- Table 111 Production of Microwaves: Total Volume 2018-2023
- Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
- Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
- Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
- Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Category growth driven by persistent home cooking and baking trends, as well as urban development in 2023
- Slow juicers continues to benefit from rising health and wellness trends
- Government push for energy efficiency impacts innovation and marketing strategies
PROSPECTS AND OPPORTUNITIES
- Positive growth forecast as consumers continue to focus on healthier eating habits
- Greater investment and a focus on premiumisation anticipated for forecast period.
- E-Commerce will continue to rise, benefitting from substantial investment
CATEGORY DATA
- Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
- Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
- Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
- Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
- Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
- Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
- Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
- Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
- Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
- Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
- Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Home cooking and health trends support overall growth in 2023
- Brands adapt to changing household dynamics, while consumers cook for money
- E-Commerce sees further growth as brands increase investment in the channel
PROSPECTS AND OPPORTUNITIES
- Positive growth forecast for overall category, with coffee machines proving particularly popular
- New product development will remain key to boosting growth
- Rising health conscious to shape demand and innovation
CATEGORY DATA
- Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
- Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
- Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
- Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
- Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
- Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
- Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
- Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
- Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
- Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Growth curbed by lack of consumer interest
- Robotic vacuum cleaners keep on rising
- Competition intensifies, encouraging a wider variety of more affordable products
PROSPECTS AND OPPORTUNITIES
- Positive growth to continue, with wealthier consumers driving demand for smart cleaners
- Investment and innovation in robotic vacuum cleaners expected to increase
- Competition set to intensify as players woo consumers with advanced technology
CATEGORY DATA
- Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
- Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
- Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
- Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
- Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
- Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
- Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
- Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
- Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
- Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
- Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
- Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Hair care appliances sees continued growth in 2023
- Social media influencers bolster interest in beauty routines at home, supporting sales
- E-Commerce remains key channel for category expansion
PROSPECTS AND OPPORTUNITIES
- Modest overall growth forecast for personal care appliances in Mexico
- Innovation necessary for players to maintain competitive edge
- New and smaller players hold potential for further category growth
CATEGORY DATA
- Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
- Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
- Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
- Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
- Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
- Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
- Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
- Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
- Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
- Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
- Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
- Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
- Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Air treatment products records robust growth in 2023 despite broader economic challenges
- Rising concern with energy costs and efficiency prompt greater interest in greener air conditioning units
- Energy-saving innovations attract more consumers
PROSPECTS AND OPPORTUNITIES
- Positive growth forecast as consumers grapple with climate change
- Innovation to be informed by energy efficiency
- Air purifiers set to benefit from heightened awareness of importance of clean air indoors
CATEGORY DATA
- Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
- Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
- Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
- Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
- Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
- Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
- Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
- Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
- Table 172 Production of Air Conditioners: Total Volume 2018-2023
- Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
- Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
- Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
- Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
